Sony`s LinkBuds S wireless headphones will be available in a new “Earth Blue” colour featuring parts of the body and case made using recycled resin materials generated from recycled plastic water dispensers. The material was originally developed by Sony in pursuit of a new design expression with the aim of expanding the potential use of recycled materials from water dispensers and taking advantage of the adhesive properties. The resulting material on LinkBuds S “Earth Blue” creates a unique marble pattern, with each individual product designed to have a different pattern.
In addition to the “Earth Blue” model, the entire LinkBuds series also comes with plastic-free packaging and the headphones feature recycled materials from automobile parts, reflecting Sony’s commitment to reducing the environmental impact of its products.
Sony Group is implementing a long-term environmental plan called “Road to Zero”, which aims to reduce its environmental footprint to zero by 2050. As part of this, Sony established the “Green Management 2025” environmental medium-term targets that take effect from FY2021 through FY2025. It aims to accelerate efforts such as the introduction of recycled plastics, the reduction of product power consumption, the elimination of plastic from the packaging of newly designed small products, and the introduction of renewable energy. Sony will donate a percentage of the sales of all LinkBuds S colours to Conservation International (CI), an international NGO that has worked across 70 countries to date since 1987 to empower societies to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity. The amount of $2 USD of the sales price of each unit sold will be donated to support CI’s ocean conservation activities.