PETpla.net Insider 01+02 / 2010

BOTTLING / FILLING 22 PET planet insider Vol. 11 No. 01+02/10 www.petpla.net Jaipuria, Pearl Dinks, PepsiCo licensee “Let’s grow together” Interview with Mr Jaipuria regional brands are even further down. So we don’t regard Bisleri as a competitor. PETplanet: You nevertheless supply Bisleri with the same preforms that you use for Aquafina. Mr. Jaipuria: That’s right. We see from a production point of view that in India certain preform sizes are used by all of the fillers, such as the 22g for 1l water and the 25.5g for 0.5l CSD. PETplanet: But how do you manage to supply your customers in the high season? Do you give prefer- ence to your own factories? Mr. Jaipuria: If we did that we would not be where we are today with our preform business. We supply our regular clients, most of whom are in the north of India, with the preforms they need, even during the high season. We slow down deliveries to our own filling plants in the south and buy locally. So far the business and the logistics have worked out well. PETplanet: And what plans do you have for the future? Mr. Jaipuria: First of all we want to introduce new flavours onto the market. We see significant organic growth available here in India. In addi- tion we are thinking seriously about setting up our own mango pulp plant. We don’t see any need to expand out- side India for the moment, and in any case we want to increase our sales here to over 200 million US Dollars by 2012. This will mean that we are of a size that is of interest to the stock market. PETplanet: Many thanks Mr Jaipuria! PETplanet: Mr. Jaipuria, what do you have in mind with the motto “Let´grow together”? Mr. Jaipuria: Over the last three years we have grown by 20 to 25% per annum and this with Pepsi alone. We have now successfully launched mango juice and lemon juice in hot-fill PET, and it is here that we see huge growth potential in India alongside the classic CSDs and water, so our motto should prove justified over the next few years. C.K. Jaipuria Chairman, Jaipuria Group, New Delhi; sitting in the centre, and his son (right) are proud of 20- 25 % growth per annum over the last three years. Left: Viijay Walia, Deputy General Man- ager and Alexander Büchler. PETplanet: What percentage of your filling is done in PET? Mr. Jaipuria: At the moment about 50% glass and 50% PET. But I think that with the increasing distances between our filling plants PET will take a bigger share - say 60%. Glass bottles will continue to hold a strong position here in India. PETplanet: At Jammu you have built an ultra-modern preform line on the site of your filling line. You never- theless therefore presumably see a strong demand for PET. Mr. Jaipuria: Certainly, it’s not a small plant. But we also produce preforms there that, in addition to our own needs, we have been supplying to other filling companies for a few years now. PETplanet: Mr. Walia introduced me yesterday to your customer Bisleri – theirs is the biggest water brand in the country. But don’t you compete with them with your Aquafina water brand? Mr. Jaipuria: PepsiCo, with all of its products, positions itself in the upper price sector. Bisleri, as a national brand, is positioned some- where below this level, and the All good things come in t(h)rees! Alexander Büchler is planting his third tree in India (see issue 3/06), this time at the Jaipuria plant in Jammu. And there are most certainly more to come.