PETpla.net Insider 01+02 / 2010

imprint EDITORIAL 3 PET planet insider Vol. 11 No. 01+02/10 www.petpla.net PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Landhausstr. 4 69115 Heidelberg, Germany phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 info@hbmedia.net EDITORIAL Doris Fischer f ischer@hbmedia.net Ruari McCallion Tony O´Neill Ilona Trotter Wolfgang von Schroeter MEDIA CONSULTANTS Ute Andrä andrae@hbmedia.net Miriam Kiesler kiesler@hbmedia.net phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49(0)6201-878925 fax: +49(0)6201-878926 koepke@hbmedia.net LAYOUT AND PREPRESS EXPRIM Kommunikationsdesign www.exprim.de PRINT WDW Druck GmbH Gustav-Throm-Straße 1 69181 Leimen-St.Ilgen Germany WWW www.petpla.net | w ww.pet-point.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. EDITORIAL dear readers, For ten years now you have been turning to the centre pages of each individual issue for the market overviews. For each sector we always try to identify the generally applicable characteristics that spell out the performance capability of the different systems so that you, as users, can compare one with the other. At the same time we are well aware that any system will only deliver its best once it has been fine-tuned to take account of the conditions on site, the raw materials available and the quality required. Such detailed information would be impossible in the context of a market overview. And, although we have now been produc- ing them ever since our first issue, we are consistently finding it a chal- lenge to compile a new market overview for each issue. It continues to be a relatively simple matter to put together a list of all the manufacturers for the corresponding machines. But not all reply or, if they do reply, their responses tend to be incomplete. We engage in a follow-up and try to find out why the companies are not cooperating or why there is something missing from their responses. It can’t be money because, by way of company policy, we will not on principle accept money for editorial reporting. One excuse that we often hear is that the technical data required is not available or, if it is available, it is not intended for the public domain. If, in due course, we update the market overview relating to a specific subject, talks with the machine manufacturers begin to flag. The com- panies acknowledge how important it is that they present their product range to you, our readers, together with the relevant performance char- acteristics. In this issue we have for the first time included the topic of Recycling Plants. And, just like in the other sectors, we have found that some of the manufacturers are not prepared to give detailed information or even to make any information available at all. In the final instance it is the market – and that means you yourselves – who must decide whether you will bear these companies in mind or not when it comes to awarding tenders. What we asked for was standard information. Anyone who is unable to supply this has no understanding of the recycling business; anyone who shies away from a direct compari- son can only be offering systems that are considerably inferior to that offered by the competition. In my opinion, any other reasons are nothing but phoney. Let’s look forward to the next market overview in 2 years’ time and hope that the manufacturers of recycling machinery, along with their col- leagues from the other PET sectors, will make up their minds to face up to competition. Yours, Alexander Büchler