PETpla.net Insider 03 / 2010

REGIONAL MARKET REPORTS 15 PET planet insider Vol. 11 No. 03/10 www.petpla.net New Acetaldehyde Scavenger Liquid colours and additives for PET www.repi.it Preserves the natural taste of water Can reduce AA in PET preforms, by more than 75% No plate-out and sublimation Meets EU and FDA food contact regulations Suited for bottle-to-bottle recycling Can be blended with REPI liquid colours Available in liquid and masterbatch versions SenzAA TM is a trademark of INVISTA “The rapid growth that we are enjoying was not won by offering highly aggressive competitive prices, but by our quality of product, people and productivity”. And furthermore “if a local competitor comes along with aggressive pricing, achieved at the cost of his quality, we don’t try to compete”. That is how Tarek Sultan accounts for Bericap Egypt success. He sees the introduction in end of 2009 of the 3.7 gram 38mm hot-fill cap for juices as an important step for Bericap. “Here, the Juhayna beverages group (see report on page 14) took a decisive step in favour of PET in December 2009. Moving away from cartons, glass bottles and HDPE botches, they launched the first hot filled juice on the market in Africa. Other brands will have to follow in order not to get left behind”, he explained to us. He sees Beri- cap’s future in the SuperShorty, the cap for the 1881 neck finish. “The Coca-Cola bottler in Egypt has ordered 2 Krones lines - one for Cairo and one for Alexandria - both set up to handle the 1881 neck finish. We have the cor- responding Super- Shorty available in 2010. “Until now both Coca-Cola and PepsiCo have used the heavier PCO 28. Bericap Egypt sup- plied 80 % of Coca- Cola Egypt require- ments and 25 % of Pepsi Cola Egypt requirements as one-piece caps. For the new PCO 1881 the bottlers decided on the SuperShorty, although as a two- piece cap (with a liner). This is, for Bericap, the first time that they will have supplied the SuperShorty in a two-piece version”. Tarek Sultan himself is an electri- cal engineer and joined Bericap three years ago, after having worked for Procter and Gamble, Pepsi Cola and Henkel. “I would like to stay here now until I retire,” he says. He enjoys the way that the owners of Bericap, the Krautkrämer family, focus on sustainable growth and not so much on a fast profit, and how they look after their employees. He can certainly set his sights firmly on the ambitious target of 4 billion closures in 4 years time. www.bericap.com Regional market report Egypt Part 2 ISSUE 04/2010