PETpla.net Insider 03 / 2010

PET bottles 28 PET planet insider Vol. 11 No. 03/10 www.petpla.net Food & Beverages New design for Acqua Lilia PMCI, the mould division of Sipa and part of the Zoppas Group, has been selected as a key supplier by Fonti del Vulture, one Italy’s leading water bottling companies. Owned by Coca-Cola Hellenic Bottling Company Italia and Coca-Cola Italia, Fonti del Vulture bottles mineral water from the Vulture mineral water springs in the volcanic area of Basilicata, Italy. It has several mineral waters on the market: Lilia, Sveva, Vivien, Toka and Solaria are designed to meet the different needs and tastes of consumers. In order to reinforce the positioning of the Acqua Lilia brand, Fonti del Vulture has decided to back an ‘eco-friendly’ bottle that is considerably lighter but with the same perform- ance standards as traditional models. It is to be marketed through large-scale retail channels. Fonti del Vulture chose PMCI for the study and implementation of its new 2l Acqua Lilia bottle. The design is simple, eye-catching, easy-to- handle and complements the 1.5, 1 and 0.5l sizes. Beginning with an analysis of the previous bottle, PMCI considered the size constraints required by storage and labelling procedures and closely examined the functional- ity values based on market wants. It has created a bottle 11% lighter than the previous version, at just 34g, but with excellent performance characteristics. The reduced weight will save 300t of plastic and 700t of CO 2 emissions annu- ally. Proportions have been perfected and cutting-edge geometrical and structural solutions have been developed to achieve a unique design capable of optimising both the blowing process and technical performance, enabling effective palletisation and storage. Weight reduction has been achieved in both the body and the neck in a highly- recognisable packaging solution, yet one that is based on an existing preform. PMCI uses computer simulations in order to forecast the technical performance of any container, which means that it can study and develop effective and practical new solutions quickly and at lower cost. The final digital model is then prototyped either at PMCI or the customer’s factory. The new Acqua Lilia bottles are the latest from Coca-Cola HBC Italia to be made of recyclable material. www.pmci-solutions.com New bottle collection Demo Design & Moulds, of Treviso, Italy, has launched a new series of distinctive bottle designs in collaboration with Alberto Del Bondi Industrial Design. The Boraccia bottle is said to be compact, smart and to recall colonial water bottles. The Lube design, inspired by the auto industry, incorporates innovative use of technology and an asymmetrical shape. Squash Cubo, an ultrafine and ultralight cuboid, can be easily crushed at the end of its life. www.designandmoulds.com Red Bull in PET Red Bull of Fuschl am See in Austria have extended their range with a 60ml “energy shot”. The round PET bottle, which fits easily into the trouser pocket, has a screw cap and is aimed at providing a boost whilst out and about. The high class printed shrink sleeve label rises up around the cap to pro- vide tamper evidence. Perforations make it easy to separate this top section before opening the bottle. www.redbull.de