PETpla.net Insider 03 / 2010

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Landhausstr. 4 69115 Heidelberg, Germany phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 info@hbmedia.net EDITORIAL Doris Fischer f ischer@hbmedia.net Ruari McCallion Tony O´Neill Ilona Trotter Wolfgang von Schroeter MEDIA CONSULTANTS Ute Andrä andrae@hbmedia.net Miriam Kiesler kiesler@hbmedia.net phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49(0)6201-878925 fax: +49(0)6201-878926 koepke@hbmedia.net LAYOUT AND PREPRESS EXPRIM Kommunikationsdesign www.exprim.de PRINT WDW Druck GmbH Gustav-Throm-Straße 1 69181 Leimen-St.Ilgen Germany WWW www.petpla.net | w ww.pet-point.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 11 No. 03/10 www.petpla.net EDITORIAL dear readers, Things are on the move! For many years the advancement of the Big Colas of this world was mirrored by innovations in the PET world. The Colas get on with selling their syrup, the bottlers carry on bottling, the preform and cap suppliers continue to supply. The only problem lay in the fact that weight-saving new technologies affecting all three of them were difficult to implement. In the meantime things are happening in the marketplace. The weight-saving 1881 is now the cap in North America and China. It can also be found adorning bottles here in Europe and I have just returned from my tour of Egypt to the news that the 1881 is to be introduced this summer. If you are looking to com- mission a suitable supplier for caps, we recommend our market review (see Page 21 et seq.). Or how about minimum shelf life? Here Coca Cola demon- strates that launching the small, 0.5l Cola bottle on the market with a shelf life of 6-8 weeks fits the brand very well. We found the new bottle both in Africa and South Africa as well as in Kenya and Egypt. Coca Cola achieves its 6-8 weeks’ minimum shelf life despite using a monolayer bottle without any additives. The weight and the stretch ratio are slightly higher and this means that, contrary to normal monolayer bottles, the shelf life can be increased to the minimum tolerable as far as Coca Cola is con- cerned. See Regional Report on Egypt starting on Page 10. Happy reading! Yours, Alexander Büchler