PETpla.net Insider 05 / 2010

REGIONAL MARKET REPORTS 15 PET planet insider Vol. 11 No. 05/10 www.petpla.net ControLine Motan control technology www.motan-colortronic.com Overall network controls to optimise your materials logistics in plastics processing –– Your partner for materials handling – worldwide –– A clear overview! Europe North: motan-colortronic gmbh Tel.: +49 6175 792 167 Europe South: motan-colortronic ag Tel.: +41 62 889 29 29 ing to establish a national market share in double figures,” Zoeb T. Hassuji explained to us. As part of this project the bottle was redesigned. Whilst previously it was a normal- looking bottle with ribs, the shoulder of the new bottle is proudly emblazoned with a relief image of Mount Kiliman- jaro. There is a narrower, grip area that also carries the wraparound label. The lower part of the bottle is decorated with tilted crowns. The PCO 28 cap has been retained and so switching the line over to the 1.5l Coca-Cola bottle is not a problem. Thanks to the superb mineral water that is filled direct from the spring with no form of treatment, the company has succeeded in positioning “Kilimanjaro Water” as a premium product. The 0.5 litre bottle is sold in retail stores at about 0.30 US Dollars. In addition 1.0 litre and 1.5 litre bottles are available. For the future the company also plans to develop and market other products. These include, for example, flavoured water or carbonated water. It was their high quality requirements that prompted Bonite to install a preform production line. First came a 24-cavity Husky HyPET 120 with moulds for 18g/0.5l, 23g/1l and 36g/1.5l preforms. To be able to increase their capacity Bonite have now also ordered another HyPET, this time a HyPET 225 with 48 cavities for the production of 0.5l preforms. “The preforms being sold in the region didn’t come up to our requirements and imports from the Gulf States, because of local taxes here, were too expensive,” said Christopher Loiruk, explaining the company’s decision. The “glass killer” Nairobi Bottlers Limited Coca-Cola Sabco Sergio Fernandes, Country Supply Chain Manager Mwenda Ruona Kageenu, Production Manager Caroline Cherono Keror, Production Unit Leader Solomon Lutta, Trade Marketing Manager When we visit emerging markets or devel- oping countries we are fairly well used to seeing edible oil and water as the dominant products packaged in PET, and for CSDs to be mainly packaged in refillable glass. We were therefore rather surprised when we accepted the invitation of Sergio Fernandes, Country Supply Chain Manager of Nairobi Bottlers Limited, Coca-Cola Sabco, to see their production facility. Alongside 6 bottling lines for refillable glass was a brand new PET line for CSDs and water. In 2009 it filled almost 500 million bottles.