PETpla.net Insider 06 / 2010

BOTTLES 27 PET planet insider Vol. 11 No. 06/10 www.petpla.net Printed on the inside Frankfurt-based cosmetics manu- facturer Cosnova is selling the 125ml pack of “essence” brand express eye make-up remover in an attractively designed crystal- clear PET bottle. The internal printing of the rear label and the “no label look” label on the front create an unusual brand image on the retail shelves, and even mag- nifies the internal printing on the rear label. www.essence.eu Successful in PET A high-gloss PET bottle in the typical Guhl shape, with plastic labels designed to conform to the shape and colour of the pack, and with a gleaming silver injection moulded hinged cap, clearly reinforce the success of the Guhl hair care brand. An ongoing programme of extending the range of products from Guhl Ikebana, located of Griesheim, is witness to the success of the range. www.guhl.de Blue PET for Sil The 1.3l pack of the Sil brand “1 for All” stain remover is offered by Henkel GmbH of Düsseldorf, germany, in a swirling blue-coloured PET bottle with high quality printed labels front and back, shaped to echo the profile of the bottle. To facilitate dispensing into the washing machine the bottle has an easy-to-grip, cut out handle at the back and the cap serves as a measuring cup, as is the tradition with this type of product. Overall the pack has a high quality image and is an eye-catcher on the store shelf. www.sil.de www.henkel-lifetimes.de