PETpla.net Insider 09 / 2010

PRODUCTS 53 PET planet insider Vol. 11 No. 09/10 www.petpla.net Soft drinks concepts Rudolf Wild GmbH & Co. KG, the German-based manu- facturer of natural flavour ingre- dients for the food and bever- age industry, has announced the development of new flavour formulations for the adult soft drinks market. This particular segment has seen little growth in saturated markets, such as Western Europe and the com- pany says that its new range specifically target adult taste preferences and demands. Wild says that the over-25 market demands soft drinks that are less sweet, have natu- ral ingredients and lighter car- bonation and that its new range meets these demands. The concepts it has developed are based on malt, kombucha tea or premium fruit vinegars. The company’s portfolio includes classic malt-based soft drinks and products with a non-alcoholic fermented base, which are also available in an organic variety. As brewing technology is not required for the filling proc- ess, Wild claims that they are an option for mineral water and soft drink producers. The company offers a range of fruit flavour options for malt-based soft drinks, including lemon-lime and pomegranate, as well as fruit-and-spice combinations, such as orange cardamom and lemon ginger. Wild says that the original fruit flavours remain percep- tible in its lightly-sweetened premium fruit vinegar range. The portfolio includes traditional fruits like pear and rasp- berry, as well as more exotic fruits, such as lychee. All are available in organic quality. Kombucha is obtained through the non-alcoholic fermentation of sweetened tea and has a reputation for health benefits. The consumer perception, Wild says, is that kombucha drinks are high quality and refreshing ‘wellness’ products. www.wild.de Quadrel unveils new labeling system Quadrel has launched a new 3-panel labelling system that features a bottom-mounted pressure- sensitive label applicator and split belt food-grade rubber belt conveyer. This configuration allows operators to change to bottom labelling only, without changing parts. This system is designed especially for labelling pre-packed foods or shrink-wrapped products. To see this system in operation, visit www.quadrel.com to view a detailed video.