PETpla.net Insider 09 / 2010

58 PET planet insider Vol. 11 No. 09/10 www.petpla.net PET bottles Personal Care 1&5 1SFGPSNT #PUUMFT .POPMBZFS .VMUJMBZFS 0OF XBZ 3FGJMMBCMF )PUGJMM 3FTJMVY CBSSJFS UFDIOPMPHZ 3FTJ0Yˆ QSPUFDUT BHBJOTU PYZHFO JOHSFTT 3FTJ$ˆ QSPUFDUT DBSCPOBUFE ESJOLT 3FTJ.JEˆ 3FTJ.BYˆ QSPUFDUT CFFS 3FTJ#MPDLˆ QSPUFDUT MJHIU TFOTJUJWF QSPEVDUT XXX SFTJMVY DPN 7JTJU VT BU #SBV #FWJBMF /&8 CBSSJFS UFDIOPMPHZ /VSFNCFSH (FSNBOZ /PWFNCFS IBMM TUBOEOP Rossmann chooses PET The discount drug store Rossmann of Burgwedel in Germany is selling 200ml packs of “Isana” brand shower gel in a clear, handy shaped PET bottle. “No label look” labels on the front and back of the pack, and a lightly coloured oil in the formulation pro- duce a nice “cosmetic” appearance at point of sale. The colour coordinated snap-on, heavy-looking cap nicely finishes off the pack. www.rossmann.de Attractive Palmolive Colgate-Palmolive, the cleaning and household chemicals firm located in Hamburg, have recently repackaged their hand washing-up liquid and introduced new product variants. The 600ml Ultra- Palmolive is available in a Cassis + Pear Blossom fragrance (blue) whilst the original (green) is now available in a 900ml size. The handy new curved bottle in clear PET sets off the coloured liquid and the two-coloured push-pull closure as well as the front and back labels shaped to reflect the shape of the container, creating a very distinctive look. www.colgate.eu.com “Healthy Plus” in PET 60 teddy bear shaped multivitamin capsules (each 120g) are being sold under the “Das gesunde Plus” (Healthy Plus) brand by the German discount drugstore dm. The capsules are packaged in a round, lightly tinted yellow PET bottle which carries an informative wrap-around paper label and is fitted with a child-proof yellow “press and turn” screw cap. www.dm-drogeriemarkt.de Effective aromatherapy The cosmetics and toiletries manufacturers Colgate- Palmolive of Hamburg make a very effective presentation of their 300ml Palmolive “Aroma Therapy” shower gel. The front face of the clear PET bottle is decorated with a trans- parent “no label” look label, whilst the inside of the rear label is printed with a metallic finish. A lightly tinted snap on cap, the coloured shower gel, and the play of light which this all produces ensure a real eye-catching presence at the point of sale. www.palmolive.eu.com