PETpla.net Insider 10 / 2010

REGIONAL MARKET REPORTS 20 PET planet insider Vol. 11 No. 10/10 www.petpla.net Bottles to be filled are of HDPE or PET – with the PET portion growing. For complete and integrated blowing/filling and all downstream equipment Serac has worked closely with Sipa in the past, and is open for further cooperation in future. Two separately business units to be viewed separately: FDB – Food, Dairy, Beverages 60% especially aseptic  and hygienic filling of dairy and fruit juices beverages, sauces... and APS – Advanced Packaging Solutions 40% espe-  cially filling of non-food, beauty and health. 40% of Serac’s business is in PET filling. 200 Serac machines for edible oil filled in PET containers are oper- ating in markets. 77 aseptic lines in total and 31 aseptic lines in production filling dairy and other beverages in PET containers. The range of aseptic fillers offers capacities up to 45,000bph – the majority being in the range of 6,000 to 15,000bhp. References include big names such as Coca-Cola, Eckes Granini, Danone, Nestlé, Orangina Schweppes, etc… Organisation The group employs 400 people of which 250 are in France. Turnover (2009) – 80 million Euros. Major subsidiaries in USA, Malaysia and Brazil, which are doing well thanks to the boom of emerging countries. The business there compensates for the decline in Europe. The factory in France carries out assembly only. All components are outsourced. Test runs are carried out only in case of need and space available. 10 units can be assembled at the same time We saw 6 units in assembly on our visit. The total amounts to 40 to 45 units per annum. Strategies The marketing department claimed “performance and service” as milestones to the future. But surely, we sus- pected, a privately owned company with the products and size of Serac must also have, apart from the common mar- keting vocabulary, some essential high-tech differentiation against their competition to ensure survival. Serac appar- ently has such differentiation according to the explanations of Mr. Xavier Gourlaouen, namely: ”Serac has a philosophy which is both simple and effi- cient: Control the filling technology from A to Z.” 1. Weight filling This includes manufacture of its own electronic compo- nents (such as electronic filling cards) and development of its own filling algorithms. Thank to this approach, Serac propose optimised equipment sizing with a reduced number of nozzles. 2. Multiflow nozzle: Such nozzles allow almost perfect measurement simply by selecting a product on screen and offering three innovations: The  automatic calculation of the optimum dosage for vari- ous liquids, conceived by an algorithm to achieve the ideal dosing cycle for a given product. Multiflow: the “intelli- gent” filling nozzle monitored by an electronic board which defines the optimum dose cycle. K 2010 STAND 10H46 DRYING AND DOSING 100% FLAKES OR 100% VERGIN MATERIAL ...IT IS YOUR DECISION WUHRMÜHLE 22 / A-6840 GÖTZIS T +43 5523 55558-0 / [email protected] WWW.EISBAER.AT