PETpla.net Insider 05 / 2011

PET bottles 38 PET planet insider Vol. 12 No. 05/11 www.petpla.net Personal Care Attractive PET box Henkel France is marketing 640 g (20 metered doses at 32g each) Gelpads in water-soluble PVA film for washing dark clothing at low tem- peratures and housed in an attractive PET box. Round labels front and rear convey the neces- sary consumer information and a single-section, snap-on hinged lid with integrated, detachable tamper-proof seal make this striking box a real eye-catcher on the shelves. www.mir-et-moi.com Henkel takes the vegetable option For their dishwashing liquid marketed under the “Terra“ brand name Henkel, Düsseldorf has opted overwhelmingly for product raw materials on a vegetable base. Attention is drawn to the transition – the shift away from petroleum-based raw materials – by means of an eye-catching allusion on the front label. The green bottle with the white screw cap and the tastefully printed paper labels adapted to the form of the pack- aging are factors that additionally foster the image of green sustainability. www.terra-henkel.de Environmentally-friendly parket cleaner Messrs. method products Inc., a company based in Sal- laumines, are marketing their environmentally-friendly par- quet cleaner in 739ml PET bottles of highly original shape. The bottle features peripheral beading – similar to a dinghy – so that there is never any problem holding the bottle and applying the cleaner using the screw-on, special design push-pull spray valve. Informative self adhesive labels are located in the central recessed section of this innovative bottle. www.methodhome.com The new aqua sensation The Hamburg cosmetics manufacturer Beiersdorf is marketing an invigorating wash gel – Aqua Sensation – in a 200ml PET bottle under the brand name ”Nivea Visage“. The round, non-slip, clear bottle is decorated with two non-label- look labels that ensure transparency. A 2-section hinge cap adapted to the shape enables straightforward, single-handed application and small white balls integrated in the product also mean enhanced product awareness at the PoS. www.nivea.com