PETpla.net Insider 07+08 / 2011

REGIONAL MARKET REPORTS 11 PET planet insider Vol. 12 No. 07+08/11 www.petpla.net SOLO-MAS technology and savings Sacmi Filling S.p.A. Via E. Ferrari, 1 40026 Ramoscello di Sorbolo (PR) Italy Tel. +39 0521 695 411 - Fax +39 0521 695 401 E-mail: [email protected] www.sacmi.com SOLO-MAS is a modular and compact system which, thanks to a new patented technology, sets higher standards for filling accuracy, cleanliness, quality and safety of the product. The flexible software, the user-friendly operator interface and the reduced maintenance allow simplified and economical operation. SACMI Filling complete solutions for the beverage industry. Reg i ona l mar ke t repor t Finland part 2 - Issue 09/2011 Around half of packaged beverages relate to the alco- hol segment (beer, cider, long drinks); the other half to the non-alcoholic sector. In Finland per capita consump- tion in the non alcoholic sector is at 104l. This represents only around 1/3rd of the comparable consumption of, for example, Germany or Italy (in each case just under 300l per capita). The reason for this could be the much shorter summer season (three months) for non-alcoholic bever- ages, and the outstanding quality of the municipal drinking water. Of significance is the rise of the Lidl chain in the Finnish market. With its imports, the German chain has success- fully built up a 10% market share in CSD, and an impres- sive 33% in the case of water. In addition Lidl’s sales of own brand products, supplied by Finnish companies, means that their market share could well be higher. Table 2 Market share water in million litres 2004 2005 2006 2007 2008 2009 2010 Lidl Imports 6 11 23 31 30 29 31 Panimoliitto 63 63 68 69 64 59 65 Market share % 9 15 25 31 32 33 32 Table 3 Market share CSD/Tea etc. in million litres 2004 2005 2006 2007 2008 2009 2010 Import Lidl 25 28 42 40 45 37 34 Panimoliitto 275 273 282 278 269 267 263 Market share % 8 9 13 13 14 12 11 According to Canadean, in the water sector, 92% of all water is packaged in PET. In the CSD sector the proportion is likewise approaching 95% (Source: Canadean). Recycling A deposit is levied on all packs of beverages made from glass, metal and PET in Finland; up to 1l this amounts to 20 Eurocents and above that it is 40 Eurocents. Unsurpris- ingly with such a large deposit required, there is a very high rate of return in Finland. Some 13,000t of PET bottles find their way home from the end consumer (every year).