PETpla.net Insider 07+08 / 2011

BOTTLE MAKING 29 PET planet insider Vol. 12 No. 07+08/11 www.petpla.net PET Power’s policies Asked about PET Power’s policies, Marcel Schröder quotes: “We are scrupulously open in our approach to single-stage and two- stage technologies. First we monitor the market and listen to the client’s request – then we consider the neces- sary investment to satisfy the demand – then we decide about the machine platform – whether single or two-stage technology is the preferred option. Certainly, the decision is depend- ent on the volume of bottles to be moulded. In our view the issue should not be handled dogmatically or ideo- logically. The markets of single-stage and two-stage processing commu- nicate with each other, supplement each other. At times products are developed using single-stage and when they reach higher volumes, they could well be processed in two-stage equipment with small cavitations. We also know that some products – for edible oil for instance – are well converted in both technologies.” So far we have confined ourselves to an annual volume of 10 million units per product type and stayed with single-stage processing. For our pro- jects so far we have not yet decided in favour of two-stage. But for the future: We would never exclude two-stage processing in principle.” Fundamentals of company strategy On basis of the existing single- stage platform - as available for business today and for the fore- seeable future – PET Power has formulated some fundamentals of company strategy:  Operating in Europe only – from Portugal to Russia, from Scandina- via to Italy  Aiming for business up to max. 10 million units per annum  Solid packages/bottles/containers only  Complete packages including labels, sleeves, prints and caps / closure systems, where desired  Subsidiaries to be established – where transport especially of large bottles is a negative cost factor. Asked about the foreseeable future Marcel Schröder – low key and modest, but also engaged and ambitious: “Business is very competitive today. PET Power is a decent and respected enterprise within Europe. Our principles in doing business are open communication and fairness to our business partners – clients as well as suppliers. Our slogan “packaging your brand” communicates that we are part of a supply chain. In five years time either we will lead the market or we will be part of a large EU group – as a consequence of consolidation of our single-stage markets. Here in-house in Etten Leur we are still able to expand. But single- step conversion is geographically a regional business. One needs sub- sidiaries in distant markets. Europe is PET Power’s home selling market. We are currently experimenting in China with some moulds for new product development and small containers. The world is opening up, also within PET Power”. Bottle range made of preforms of the same size In forthcoming issues of PETplanet: PART 3: Single stage machinery makers   Nissei PART 4: Single stage machinery makers:   Aoki   Sipa