PETpla.net Insider 07+08 / 2011

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Landhausstr. 4 69115 Heidelberg, Germany phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 [email protected] EDITORIAL Doris Fischer f [email protected] Michael Maruschke Ruari McCallion Ilona Trotter Wolfgang von Schroeter Anthony Withers MEDIA CONSULTANTS Ute Andrä [email protected] Martina Hischmann [email protected] Ursula Wachter [email protected] phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49(0)6201-878925 fax: +49(0)6201-878926 [email protected] LAYOUT AND PREPRESS Exprim Kommunikationsdesign Matthias Gaumann | www.exprim.de READER SERVICES Kay Krüger [email protected] PRINT Chroma Druck & Verlag GmbH Werkstraße 25 67354 Römerberg Germany WWW www.petpla.net | in dia.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 12 No. 07+08/11 www.petpla.net Go to Brau Beviale! Our Regional Reports are proving to be a big hit both with you, our readers, and with the companies we visit. The basis of our Regional Reports is simple: we visit PET users worldwide and invite them to tell us about the PET business in their coun- tries. In this issue we have headed north to the Baltic for the first of our reports into the PET business in Finland. It proved to be an interesting visit. Following the government’s decision to drop the tax on one-way packaging, Finnish consumers have now regained their appetite for it. Within months of the announce- ment, PET refillables had vanished from the market whilst glass refillables continued to lose market share. Unsurprisingly per- haps, purchases of new PET filler equipment showed a dramatic increase. Our reports are authoritative and wide-ranging and we thought it would be an excellent idea to encourage readers’ participation in them. So, with the imminent opening of the Brau Beviale exhibition, we are inviting our readers to visit PETpoint to share with us all the news and views from the market. Our Editourmobile will be setting out from Nuremberg on October 3, 2011 and will be travelling through Austria, Slovenia, Croatia, Serbia, Bulgaria, Turkey, Armenia, Azerbaijan, Romania and Hungary. In Azerbaijan, we will be interviewing the winners of the Eurovision Song Contest Ell and Nikki who will be taking time out to sample their favourite drinks in PET bottles. There will be a regular blog to help you get really involved and – of course – you will be able to see the filler plants we visit. We return to base in time for Brau Beviale and, in addition to the vehicle, you will also be able to admire the bottles we have brought back and to talk shop directly with the editors. Subsequent issues will feature a full version of our compre- hensive Regional Report as usual. Come on board with us and enjoy a trip through some very exciting PET markets. Yours, Alexander Büchler EDITORIAL dear readers, EDITORIAL