PETpla.net Insider 07+08 / 2011

PET bottles 38 PET planet insider Vol. 12 No. 07+08/11 www.petpla.net Personal Care Total care out of a bottle The German marketing partner for Listerine anti-bacterial mouth rinse, Messrs. McNeil Consumer Health- care based at Neuss in Germany, has recently launched its latest creation – 6 in 1 Protection “Total Care” in the typical 0.5l PET bottle. According to the manufacturer, Total Care reduces dental plaque, strengthens the teeth, keeps gums healthy, stops calculus from reforming, ensures fresh breath and effectively combats harmful bacte- ria. The product, which has a slight dark red colour, is packaged in a transparent bottle and a high gloss, metallised front label enhances the impression of a qual- ity rinse as well as superior packaging. The screw cap, which is childproof, also acts as a dispensing unit and is secured by means of a printed shrink label. www.listerine.de Mickey mouse fragrance for the bath Spanish company Air-Val Interna- tional based in Gava has enlisted the help of the licensed character “Mickey Mouse” to assist with marketing its 750ml fragrance “Colonia Splash Colo- nia“ in an attractively designed PET bottle. The front of the bottle sports a coloured, “non-label look” label, whilst colour printing on the inside of the rear label gives it an original appearance, attractive to children, that catches the eye at the POS. The finishing touch to the packaging is a snap-on lid, locked when in the open position, that can be operated using one hand only. www.air-val.com Body oil 150 ml gentle body oil with sea buckthorn and wild rose oil is being marketed by Berlin Cosmetics under the brand name “Indra Natural Cos- metics“ in an appropriately designed PET bottle. The bottle is decorated with front and rear labels adapted to its shape; the colour of the body oil is tinged with blue and the final crowning touch to the packaging is a screw-on, green hinged lid. www.berlin-cosmetics.de Soap bubble bath 200 ml soap bubble bath, the first chil- dren’s bath product that can also be used to blow soap bubbles, is being marketed by Messrs. Hipp from Pfaffenhofen/Germany in a transparent PET bottle. On the front the bottle sports a transparent, “non-label look” label giving a clear view of the screw- in bubble blowing wand which is combined with the dispensing beaker. This ph-neutral skin care bath has no mineral oils, is soap- free and particularly gentle on the eyes. www.hipp.de Equine ointment Dr. Jacoby Vital GmbH based in Lahnau, Germany are marketing, under the brand name of “Apothekers Original“ a 250ml sports gel equine ointment in a PET bottle for relaxing the whole of the muscu- lature. The packaging features an informa- tive non-label-look label and a screw-on push-pull mechanism for ease of applica- tion prior to massage. www.pferdesalbe.com