PETpla.net Insider 09 / 2011

PETplanet is read in 150 countries imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Landhausstr. 4 69115 Heidelberg, Germany phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 [email protected] EDITORIAL Doris Fischer f [email protected] Michael Maruschke Ruari McCallion Ilona Trotter Wolfgang von Schroeter Anthony Withers MEDIA CONSULTANTS Ute Andrä [email protected] Martina Hischmann [email protected] Ursula Wachter [email protected] phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49(0)6201-878925 fax: +49(0)6201-878926 [email protected] LAYOUT AND PREPRESS Exprim Kommunikationsdesign Matthias Gaumann | www.exprim.de READER SERVICES Kay Krüger [email protected] PRINT Chroma Druck & Verlag GmbH Werkstraße 25 67354 Römerberg Germany WWW www.petpla.net | in dia.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 12 No. 09/11 www.petpla.net 150 is the Number of the Month. Not that we have been going for 150 years or that we are celebrating our 150 th issue. This issue marks the despatch of PETplanet Insider to 150 countries. The most recent country to come on stream is Belize. This demonstrates that we have achieved acceptance worldwide as an information platform. The reasons are many and diverse, but one out- standing factor has to be that we visit our readers! Taking our regional reports as our guide, they showed us, in almost half of all reader countries, the extent to which the situation varies from region to region and how each of the local companies is performing on the market. There is not much dif- ference between the machines worldwide; it’s the people locally who make the difference. On my last regional tour I was able to look closely at these individual differences: Finland is a good example. In 2008 a change in the law on disposable containers resulted in a com- plete turnaround in the market. Although this created a level playing field for all the bottlers, some totally different solutions nevertheless emerged. You can read all about the visit reports from Finland starting on Page 10. Yours, Alexander Büchler EDITORIAL dear readers, EDITORIAL