PETpla.net Insider 09 / 2011

BOTTLES PET bottles 49 PET planet insider Vol. 12 No. 09/11 www.petpla.net PET beer keg Heineken and Amstel beers are now available in The Netherlands in a new four-litre PET keg with integral tap, supplied by APPE Packaging (Artenius PET Packag- ing Europe), a subsidi- ary of La Seda de Barcelona (LSB). The new ‘Tapje’ keg is a small draft-beer system for home consumption, which Heineken and APPE say offers a cost-effective alterna- tive to the traditional crate of beer. Tapje features APPE’s proprietary monoBLOX barrier technology with oxygen scavengers. A separately-available beer cooler can chill the contents in an hour; otherwise, Tapje is ready for use after being cooled for ten hours in a refrigerator. A colour temperature indicator on the keg shows when the beer is ready for drinking. The manufacturers claim that it will keep beer fresh for 30 days after opening. A team com- prising Heineken personnel and staff from APPE’s Euro- pean R&D centre in Brecht, Belgium, developed the Tapje keg over a number of months. www.appepackaging.com Pom in 710ml Pom Wonderful Europe, based in Amsterdam, is now also market- ing 100% cranberry juice in a 710ml bottle which is similar to the well- known smaller bottle but features three ball-shaped segments. The red juice in the transparent bottle gives the product its visual impact and the bottle has the required commercial and product information printed on it. A printed screw cap in a matching colour complete with tear-off tamper-proof seal completes the profile of this perfectly packaged product. www.pomwonderful.eu Handy and appetising Kraft Foods Deutschland based in Bremen/Germany have redesigned their dressings packs. The 400ml PET bottles, e.g. for balsamic dressing, have a recess in the gripping area which makes them easy to hold and are decorated with a glossy printed shrink sleeve label guaranteed to stimulate the appetite. The large screw-on dispenser cap complete with integrated self-sealing silicon membrane ensures that the bottle retains adequate stability when placed in the upright position. www.kraft.de Aluminium cap for cocktails Under the brand name “El Fuego“, Messrs. GCF of Petersbach, France are offering a range of cock- tails such as “Pina Colada“ or ”Mai Tai“ in 0.2l PET bottles. The slightly waisted bottles feature decorative shrink sleeve labels and have a standard aluminium screw cap with tear-off tamper-proof seal. The pro- duction date is printed on the screw cap using an inkjet printer. www.gcfplanet.com Transparent shrink label The Dutch firm, Infra Foodbrands BV, based in Laren, is selling 1l of its tropical fruit juice Europe-wide in a transparent PET bottle under the brand name “maaza“. The bottle, which incorporates pressure compen- sating areas, is decorated in the belly area with a partially transparent shrink sleeve label featuring high quality printing. This gives a kind of “Non-Label Look“ effect. A matching colour screw cap with best-before date printed on it and tear-off tamper-proof seal completes the look. www.enjoymaaza.com