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[email protected] PRINT Chroma Druck & Verlag GmbH Werkstraße 25 67354 Römerberg Germany WWW www.petpla.net | in dia.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 12 No. 10/11 www.petpla.net Go to Brau Beviale The degree to which regional reports are interesting and informative is matched by the time taken up by the associated travel. Herding cats is noth- ing when compared with organising the trip and getting things underway. We have received superb support from our sponsors and without them many of our trips would certainly not have been a success. They also help advertise our visit among the processors and bottlers and also provide logistics sup- port during the journey. Crucial to all this is the commitment of the company representatives locally, and we are pleased to acknowledge here how fruitful their support has been, in particular for arranging meetings and visits. An additional plus point is that it helps the regional representatives to extend their relationships with their customers. It supports customers in raising their profile as well as giving you, our readers, an appreciation of different markets which may gen- erate ideas on operating more successfully within your own market. Up to now you, as readers of PETplanet insider, have had to be content with reading the polished version of the story in the magazine, unaware of the trials and tribulations we go through to assemble the information. Some years ago for example, I travelled to India to compile a regional report and, surprising as it may sound, not one single appointment had been fixed in advance. Only once the trip was underway did the appointments and meetings begin to roll in. Another memorable incident was one particular regional report where a machine manufacturer had kindly arranged access to almost all the key players in the marketplace. The trouble was, when I got on site, I found that all the machines were those of his competitors. All this gave us the idea of getting you, our readers, more involved in the behind the scenes preparations for our regional reports, as well as contrib- uting to the content. For us, and we hope for you, this is a massive step for- ward. This issue covers the Balkans and Asia Minor. Our first report explains the preparations for the tour. During the tour itself, we will be giving you the opportunity every 2 to 3 days to participate in our experiences en route. Ultimately, this tremendous initiative will terminate at the Brau Exhibition, and we have therefore adopted the motto “Go to Brau Beviale“. There, you will be able to see first hand the Editourmobil and be taken on a guided tour in the form of a presentation. Thanks to our sponsors, we have been able to keep the additional financial expenditure that this new type of reporting entails within strict limits. We should point out that our sponsors have no influence on content which means that the editing output will – as usual – be determined by whatever we feel will be interesting, informative and relevant. My particular thanks go to Messrs. Brigl and Bergmeister, Gea, KHS, Nets- tal and Sidel for their support, as well as the Messe Nürnberg and all the companies which have contributed their ideas and provided their support for this tour. Yours, Alexander Büchler Photo on Cover: Wikipedia.de Author: Wojsyl, 2005 EDITORIAL dear readers, EDITORIAL