PETpla.net Insider 11 / 2011

REGIONAL MARKET REPORTS 10 PET planet insider Vol. 12 No. 11/11 www.petpla.net Lithuania / Estonia The second and last part of our regional report on Lithuania and Estonia is dedicated to the reports on Senderlen, Estonia. and Retal Industries, Lithuania, by Alexander Büchler Gustav Poola at the supermarket with his fresh milk PET bottle from Farmi. Senderlen The Trailblazer Stretch blow moulding bottles and then sell- ing them is what Senderlen of Tallinn do. The difficult thing about this business model is the fact that, as soon as the customer finds that he needs more than approximately 1/3rd of a million bottles each month, he installs his own stretch blow moulding machine at his own plant. This means that company proprietor Gustav Poola always has to be looking over his shoulder to make sure that new customers are coming up behind. And here he is doing spadework on behalf of the entire PET industry. First of all he builds up contacts with poten- tial companies and then tries to persuade them to change from glass, cardboard or HDPE to PET. “Eight years ago I invested in the company purely as a financial invest- ment as an adjunct to my activities as an IT specialist and it is only now that I realise that the spadework has proved insufficient, this is why I am now doing it myself“ is what Gustav has to say. Meanwhile, he has been enjoy- ing increasing success and is holding discussions with a manufacturer of carrot juice who has, up to now, been using cartons for his filling operations. He is particularly pleased with his order from the milk sector; here he is now supplying 1 litre and 0.5l coloured bottles for fresh milk and other fresh dairy products to Farmi and Airan (www.farmi. ee, ww w.airan.ee). An other speciality is mayonnaise in a wide necked pot. Among the classic beverages bottles for Regional market reports Lithuania Part 2