PETpla.net Insider 11 / 2011

BOTTLING / FILLING 21 PET planet insider Vol. 12 No. 11/11 www.petpla.net Both strengths were in demand at Norwe- gian bottler Isklar. It decided to launch a sparkling water for several reasons: to tap a huge market potential; to better meet the needs of the gastronomy industry; and to address individual customers who increasingly prefer sparkling water over still water. Isklar’s existing water bottle had to be completely redesigned in order to with- stand the pressure of added carbonation. Sidel supported Isklar’s design engineers in their efforts and helped to create a bottle that still had brand-specific facets but was stable enough to contain spar- kling water. Tight time frame was a further mis- sion-critical project aspect. The new prod- uct had to be launched before the trade’s ‘shelf review’, which is when wholesalers undertake major changes in their assort- ments and planograms. Iskar’s production line required an optical detection system, the first time one had ever to be installed in a high speed PET line, but Sidel was able to complete the line conversion within only two weeks of complete stop- page. Sidel enabled Isklar to launch its new sparkling water as scheduled. “If you fail to launch by a market’s shelf review date, you can miss the full year,” says Helge G. Valeur, Chief Operating Officer at Isklar. “In Norway, the trade’s shelf review date is the 1st of February. If you are late for that date, it is more difficult to get into the trade later in the year. We had a tight schedule to meet but Sidel succeeded. At the end of July, Isklar officially confirmed its intention to launch the new product. It was required that the first bottles were produced by December, in order for a scheduled taste panel to finalise the carbonation level of the product. That target was achieved and we were very pleased with that. We have to credit Sidel for staying on the pro- ject’s schedule.” www.sidel.com Sacmi Labelling S.p.A. Via dell’Industria 237060 Mozzecane (VR) Italy Tel. + 39 045 6347511 - Fax +39 045 6347559 [email protected] www.sacmilabelling.com SACMI presents its Modular Opera R.F.S.T. - Roll Fed Sleeve Technology: the answer to all of your labelling flexibility needs. Developed around a cutting edge process, this labeler applies wrap-around thermo-shrink plastic film labels from machine direction oriented rolls, by means of laser welding technology. Following the creation and application of the sleeves within the machine, the containers travel through a heat tunnel to complete the process. This Technology from SACMI is the only modular labelling machine on the World market that can accept full body/partial sleeve, rollfed, pressure sensitive, cut & stack labelling modules. It allows an inexpensive, easy and clean labelling process. The SACMI Labelling Opera R.F.S.T. offers flexibility, efficiency, cost savings and environmental friendliness. Modular Opera R.F.S.T.: the all-in-one unique solution. Flexibility lies in the label.