PETpla.net Insider 11 / 2011

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Landhausstr. 4 69115 Heidelberg, Germany phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 [email protected] EDITORIAL Doris Fischer f [email protected] Michael Maruschke Ruari McCallion Ilona Trotter Wolfgang von Schroeter Anthony Withers MEDIA CONSULTANTS Ute Andrä [email protected] Martina Hischmann [email protected] Ursula Wachter [email protected] phone: +49(0)6221-65108-0 fax: +49(0)6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49(0)6201-878925 fax: +49(0)6201-878926 [email protected] LAYOUT AND PREPRESS Exprim Kommunikationsdesign Matthias Gaumann | www.exprim.de READER SERVICES Kay Krüger [email protected] PRINT Chroma Druck & Verlag GmbH Werkstraße 25 67354 Römerberg Germany WWW www.petpla.net | in dia.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 12 No. 11/11 www.petpla.net Go to Brau Beviale The Editourmobil is now well and truly “on the road“, which is a picturesque way of putting it. From our starting point in Nuremberg we are making steady progress towards Azerbaijan. The regional report for Slovenia is safely in the bag and we are now setting our sights on Turkey and Serbia, having surmounted some hurdles with flying colours. Our blog at www.petpla.net is attracting a huge interest. There have been of course the inevitable hitches and glitches that have sometimes got in the way of making our visits. The windscreen went, but the Iveco service station in Sofia came to the rescue with immediate help. They actually had the correct windscreen in stock. Then just outside Sofia, in Saedinenie, the camera gave up the ghost when we were on a visit to Gotmar. However, our small compact camera was able to fill the breach; two days later and we had a new camera body so no more worries about not getting reasonable quality pictures. Luckily we have not yet had to call on our big box of spares which contains a range of filters, fan belts and spare wheels. Most of our time is spent arranging, and in some cases re-arranging, our programme of visits as the Editourmobil whisks us from city to city and through a variety of different countries. Things would not be as smooth without the tireless efforts of our colleague Heike Fischer back at the office in Heidelberg. The Internet connection to the Editourmo- bil is only up and running once a day, so much of the associated to-ing and fro-ing takes place by text and – of course – directly via our mobile phone, which means that Heike has her hands full just keeping up. As for me, when you read this editorial, I will have taken over the reins of the Editourmobil. Before, I still had much to cram into my busy schedule: I was spending time in the States, having a look at plastic parts for our automotive magazine ‘Polymotive’. With barely a pause for breath, I was then off to an electric cars trade fair in Munich. Finally, I was boarding the plane to Turkey where the regional reports for Turkey and Serbia were awaiting my attention. At the time of my departure we still had to set up some of the dates for meetings in Turkey. Once we arrive in Serbia, I shall be pretty much up to my neck in appointments. I am already looking forward to finding out to what actually makes Serbia different from Slovenia. If you would like to share our experiences in the Editourmobil, simply visit www.petpla.net to find out just what we are up to or visit us at the Brau Beviale where you will be able to experience the Editourmobil directly. It will be parked in Hall 7A Stand 720 right at the transition point to Entrance East. Yours, Alexander Büchler EDITORIAL dear readers, EDITORIAL