PETpla.net Insider 11 / 2011

BOTTLING / FILLING 34 PET planet insider Vol. 12 No. 11/11 www.petpla.net The driving force behind the rising consumption of soft drinks remains Asia with a quarter of world con- sumption. India excelled in 2010 with growth rates of 16%, followed closely by China with 14%. North America accounts for one fifth of worldwide sales – with slightly declining con- sumption in 2010. Also growing extremely strongly, but from a low level is the African market and the Middle East with under 10% of world consumption. Whereas 35l/per head of soft drinks are currently bought in Asia, the figure in Africa and the Middle East is still fewer than 10l per head. People in Latin America also enjoyed soft drinks in 2010. The overall 5% growth there is driven by the Brazilian market, which accounts for 30% of sales in Latin America. Brazil achieved 7% growth in 2010. The East European market has made a significant recovery, especially Russia. Sales in the West European market for soft drinks fell by less than 1%, but from the very high level of 18% of worldwide sales. From an overall viewpoint, the BRIC countries particularly are likely to be the soft drink markets of the future. Whereas they accounted for just 12% of global sales of soft drinks at the turn of the millennium, their share had already risen to more than 20% by 2010. Another rise to up to 25% is forecast by 2015 (source: Canadean). If global sales of soft drinks are broken down by drink categories, fruit juices, fruit juice drinks, sport drinks and carbonated drinks achieved slight growth in 2010, and bottled water a more appreciable rise of approx. 4%, which means bottled water accounts for 30% of the worldwide consumption of soft drinks. Energy drinks excelled with double-digit growth rates. The markets in Western Europe with the strongest growth in this segment are Denmark, France and Norway. Water with added benefits is becoming increasingly popular and sales have more than doubled since 2005. The focus is on primarily three markets with a share of 80% of the global volume: Germany, the USA and Japan. Whether added vitamins, minerals, fruit or oxygen, water with added benefits is avail- able in a wide variety of formulations – completely adapted to consumers’ wishes in the different regions of the world. Around 30 billion litres of RTD (ready-to-drink) tea drinks were con- sumed worldwide in 2010. The four markets of China, Japan, the USA and Indonesia accounted for three quarters of total worldwide sales. More growth is expected in the next few years (source: Euromonitor International). The world beverage market for soft drinks, beer, wine and spirits The world of drinks In the run-up to Brau beviale, the organisers, Messe Nürnberg, pub- lished some figures about worldwide beverage consumption. The global consumption of soft drinks in 2010 was more than 550 billion litres, with a global per capita consumption of around 80 litres. After the rather lean year of 2009, sales of soft drinks increased by just under 4%. About one third of all drinks sold worldwide are soft drinks, and approx. another third are hot drinks. The remaining one third is divided almost equally between milk and alcoholic drinks.