PETpla.net Insider 11 / 2011

BOTTLING / FILLING 36 PET planet insider Vol. 12 No. 11/11 www.petpla.net Worldwide beer consumption rising Global beer consumption is set to rise by approx. 3% a year by 2015. If this comes about, worldwide beer consumption could top the 2 billion hectolitre mark as early as 2013. Growth rates are expected to be highest in Asia and Africa, where an increase of some 5% per year is anticipated in each case. Asia would then have a share of 38% of world beer sales by 2015. Annual growth of 3% is expected in Latin America and 1.5% in Eastern Europe. The West European beer market is the only market that is forecast to stagnate by 2015. Although declining beer consumption is on the cards for Ger- many, the Netherlands, France and Great Britain, beer still has potential in Finland, Italy, Norway, Portugal and Spain (source: Canadean). A closer look at sales figures for worldwide beer consumption broken down by brewing groups shows that the four largest brewing concerns, Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg, alone account for about 42% of worldwide beer consumption. According to Grupo Modelo, the most important beer brands in the world are Budweiser, Snow, Skol, Miller and Corona. Within Europe, the Czech drinker holds first place for per capita con- sumption with 142.4l ahead of Austria with 108.1l and Germany. An interesting feature of the Polish market (87.3l per head) is a packag- ing phenomenon unique in Europe. Hard to believe it may be, but 40 % of beer in Poland is sold to consumers in cans; a percentage unparalleled in any other European country . Reason: the can scores in Poland with its high convenience level and is simply “in” among young people. Meanwhile in Russia, beer consumption in Russia dropped to 73l per head in 2010 (source: Canadean). Vodka – the most popular spirit internationally A study by the British Interna- tional Wine and Spirit Research (IWSR), expects worldwide con- sumption of spirits to rise by approx. 2.2% from 2010 to 2014. About 4.8% growth is expected from Asia, which already enjoys a 44.6% share of the worldwide spirits market today. Vodka was the most frequently drunk spirit around the globe in 2010. Growing popularity of wine The three leading wine nations, France, Italy and Spain, accounted for around half of the wine produced worldwide in 2010. China occupied- seventh place among the world’s biggest wine nations. Chinese wine production is expected to grow by another 77% from 2010 to 2014. Up to now, however, high quality wines are lacking in China. Worldwide wine consumption can be expected to increase by about 3.2% by 2014. Approx. three quarters of the increased consumption of still wine, which makes up 92.6% of world- wide wine consumption, is expected to be shared among the USA, China and Russia. The USA is forecast to be the biggest market for still wines in 2012 – still ahead of Italy and France. Sparkling wines held a 7.4% share of worldwide wine consumption. With approx. 5.6% more by 2014, they are expected to grow at an even stronger rate than still wines. Germany cur- rently occupies ninth place among the world’s wine-producing countries – although the 2010 crop was poor in terms of quantity. German wine consumption is forecast to grow by approx. 0.5% by 2014 (source: IWSR study).