PETpla.net Insider 03 / 2012

EDITOUR REPORTS 35 PET planet insider Vol. 13 No. 03/12 www.petpla.net T he s p e c i a l is t s i n p l a s t i c r e c y c l in g s y s t e m s. VA CU R E MA ® – P ET e x t r u si on t ec hn ol og ie s million litres, to all intents and purposes omnipresent and not only in the territory of the former Yugoslavia. In total, 500-600 million PET bottles are filled each year in all three plants. There are other plants situated in Bosnia and Herzegovina and Hun- gary. The filling lines handle exclusively own brand products. Jamnica’s bottling history begins on 18th October 1828, although the spring itself has been in use for hundreds of years and, in the year 1772, as a result of analyses undertaken on behalf of the Empress of Austria, it was declared so pure that it was included in the Austrian register of mineral waters. Prior to the War of Independence, competition in the Yugo- slav market was strong due to successful water brand names such as Radenska and Knjaz Milos, whilst, by contrast, Jam- nica maintained a presence principally in Croatia. Following the granting of independence and with its flexible approach to new requirements, Jamnica was able to assert itself further in the marketplace and to strengthen its position. The natural mineral water “Jana“ introduced in 2002 provided added impulse for the water market and since that time has come to occupy a posi- tion where it accounts for a more than 50% market share in the non-carbonated water sector in Croatia. The main product – “Jana“ – bottled here, a naturally non-carbonated spring water extracted from a depth of 800m, reaches the surface here with a high level of inherent pres- sure. On the company site, which covers around 20,000m 2 . there are five GEA lines, two of which are aseptic lines and two ultraclean lines. By contrast to the Jamnica water, Jana is non-carbonated. Furthermore, in addition to the still water a range of different flavoured waters is manufactured whose natural additives are sourced from Döhler, Wild and Symrise. The flavoured waters differ both in terms of bottle design and as regards the cap (sports cap). Jamnica, as Croatia’s primary bottler, has also used sports caps which can also be found in Jamnica Iced Tea, which is also produced at the Jana plant. All caps used for the different applications are obtained through Bericap. PCO 1881 is not yet in use but is already at the tenta- tive planning stage. The juicy fruits line, again in a different design bottle, rounds off the range of beverages featuring added vitamins. For bottle sizes 0.25l, 0.5l, 1.0l, 1.5l and 5l, the preforms used are sourced fromAlpla together with a proportion from Resilux and local suppliers. ’As regards Jana exports, the com- pany delivers supplies to the USA (Jana was the official water at Madison Square Garden), Hungary, Bosnia, Serbia, Slove- nia, Macedonia, Romania, Slovakia, Czech Republic, Portugal, Russia, UAE, Australia and Japan. Plans are afoot to branch out into Austria and Switzerland. A further glance into the future reveals that Jamnica is focus- ing on extending its export business as well as expanding its product range by adding functional water. In addition, particular attention is paid to the environment and to protecting it. www.jamnica.hr