PETpla.net Insider 04 / 2012

BOTTLES 43 PET planet insider Vol. 13 No. 04/12 www.petpla.net PET bottles Personal Care Clear shine Schwarzkopf, with their “glanz Styling Spray” (“Shiny Styling Spray“) from the got2b product range, gives the hair an endless shine. A transpar- ent PET bottle is filled with 200 ml of clear product. Pump dispenser, protective cap and a rear label – all in pink – create accents of colour. There is direct printing on the front section and a pink-coloured dot acts as an eye-catcher. www.got2b.de Window with a view Under its own brand name “Denk mit“, the German dm Drug- store Market chain is marketing a transparent PET bottle containing 1l of de-ionised water for use in iron- ing. This water, which is enriched with fragrances, can be poured into the iron, either undiluted or mixed with distilled water in any mixing ratio. The rear label is printed on the inside and provides, along with the front label, some interesting perspectives. www.dm-drogeriemarkt.de Foam bath The Italian company Mirato is marketing, under the brand name “Malizia“, a relaxing foam bath scented with ”White Musk“ in a 1-litre content bulbous bottle. The material from which the bottle is made was changed from PE to PET which gave a simultaneous 20 % reduction in weight. The milky bottle is decorated with a lime green sleeve label and a screw cap matching the colour and the shape of the container completes the packaging. www.mirato.it Cares for hairs Procter & Gamble took advantage of the opportunity presented by the re-alignment of the Pantene Pro-V hair care product range to revise the packaging. One example of the new design is the shampoo which cares for and strengthens fine hair. The transparent PET bottle, which is flat- tened at the sides and has a content of 250ml, has a non-label-look label at the front and a paper label at the rear which gives the commercial informa- tion. A snap-on, translucent hinged lid in PP with an opening segment col- oured black makes it easier to open the pack. www.pantene.de