PETpla.net Insider 05 / 2012

EDITOURS REPORTS 14 PET planet insider Vol. 13 No. 05/12 www.petpla.net growth and consistently deliver improved results for their owners and investors. In our Regional Market Report in 2005, we at PET- planet Insider had already established that the Turkish market had the potential for strong and sustained growth and had made the corresponding forecast. The crucial driv- ers for the growth market at the time were: political stability, an emerging middle class, a proportion of young people growing up, and, at the same time and in particular, the major need to catch up as regards the relatively low per capita consumption of more sophisticated beverages. All in all, good and typical reasons for increased con- sumption of beverages and an increase in the associated packagings – all of which are still valid today. This positive trend is readily discernible if we take the development of the Gross National Product (GNP) per capita:  GNP per capita 2004 – approx. US$ 4.100  GNP per capita 2010 – approx. US$ 10.000 But it is not just the economic environment and the Turkish market, the fact that a vital and committed local industry exists has also contributed to this development – including the packaging industry overall, the producers of PET materials and processors in particular. CCI – 54,3% owned by Turkish investors; 20,1% in the ownership of the “Coca-Cola Company“ and with the remainder quoted on the Stock Exchange (Istanbul Stock Exchange under CCOLA.IS ) – is wholly in line with current (macro) economic trends in Turkey, something which the trends in terms of volume and annual sales go to prove. Selim Mizrahi, Engineering Service Director of CCI, with whom we spoke on 24th January 2012, makes the follow- ing claim on his own account as well as on behalf of his company – with no false modesty: ”Certainly the market exists and is there. But our out- standing success is due to the best brand we have and the best people we employ – who are fully focused on custom- ers and their individual desires – whether small or large.” Products CCI has the right to exclusively produce, sell and dis- tribute The Coca-Cola Company (“TCCC”) beverages in authorized packages with TCCC’s trademarks, including Coca-Cola, Coca-Cola Zero, Coca-Cola light, Fanta, Sprite, Cappy, Sen Sun, Powerade, Burn and Damla throughout Turkey and adjacent international markets. Additional indig- enous products are energy drinks, tea and iced teas. Bottle sizes vary between 0,2l and 3,0l. Majority prod- ucts in 2,5l Contour PET bottles 51.5g with PCO1881 neck finish. Trend towards PET substituting glass in all markets and categories continue. According to Selim Mizrahi: “PET is picking up. Almost every new investment is directed into PET packaging.”