PETpla.net Insider 06 / 2012

EDITOUR REPORTS 17 PET planet insider Vol. 13 No. 06/12 www.petpla.net the first time in Armenia’s supermarkets, the aspirations of the manufacturers have consistently been directed at PET. Today it is these manufacturers who dominate the local market which, in Soviet times, restricted itself to selling beverages packaged in glass only. The population’s prefer- ences are overwhelmingly for CSD and carbonated water. Beverages Consumption in 2011 Carbonated Water 40 % CSD 37 % Still water 20 % Juice 2 % Beer 1 % Overall consumption of beverages in PET in 2011: approx. 180 million litres (Source: Hytex Plastic) As far as the beverage packaging market is concerned, until 1995 bottling activities in Armenia involved the exclu- sive use of glass containers. It was only as a result of the introduction of PET by two companies Jermuk (1995) and Hytex Plastic (1996) and the utilisation of PET bottles by Coca-Cola in Armenia that successive manufacturers, both large and small, were inspired to embrace the emerging market. Later, admittedly, the manufacturers who will ben- efit will be those who, through early investment and hence the acquisition of the corresponding capacity and technol- engineering for a better world GEA Procomac S.p.A. 8KC (GFQNƂ 5CNC $CICP\C 2CTOC +VCN[ 2JQPG (CZ UCNGU RTQEQOCE KV"IGC EQO YYY IGC EQO )'# 2TQEGUU 'PIKPGGTKPI 2'6 DQVVNG DNQYKPI CPF ƂNNKPI HQT UVKNN CPF ECTDQPCVGF UGPUKVKXG DGXGTCIGU #UGRVKE $NQY (KNN #$( C EQORNGVGN[ PGY EQPEGRV HQT CUGRVKE ƂNNKPI VJG YQTNFoU ƂTUV TQVCT[ CUGRVKE DNQY OQWNFKPI OCEJKPG YKVJ CP KPVGITCVGF CUGRVKE ƂNNGT CPF ECRRGT The Aseptic Way ogy, secure for themselves the possibility of a long-term supplier cooperation with major brands. In the meantime, the current situation on the Armenian market reflects, in round terms, a proportion of 2/3rds PET to glass and the trend is rising. Looking at the individual PET beverages segments today, one striking feature is consumption in the CSD sector which is forging ahead, having undergone a continu- ous rise over the past few years. Based on this, a charac- teristic preference for the consumption of water with a CO 2 content may also be discerned. According to Hytex Plastic, based on a direct comparison of the years 2010 and 2011, market behaviour as regards PET consumption may be summarised as follows: CSD increased slightly by comparison to the previous year by 1% to 37%, carbonated water from 38% to 40%, whereas still water is down by 3% at 20%. Bringing up the rear are fruit juices and beer without any changes at 2% and 1% respectively. However, if anything, a rapid change may be expected in these figures as and when the market starts to expand in 2012/2013, resulting from the planned launch of a modern filling plant for water and CSD by the Ararat Group. Kay Krüger