PETpla.net Insider 06 / 2012

BOTTLING / FILLING 36 PET planet insider Vol. 13 No. 06/12 www.petpla.net sensitive BEVERAGES expected to continue to gain market share. Raw materials The soft drinks industry has been heavily affected by rises in raw mate- rial costs, along with energy, health- care and insurance prices have also risen. Coca-Cola Corporation esti- mated that its raw material costs rose by more than US$800 million in 2011, leading to price increases by it and PepsiCo of up to 4%,in 2011. Large brand owners can pass higher costs on to consumers more easily than private label manufacturers, which is expected to lead to consolidation as additional savings are sought from scale and distribution efficiencies. Most growth in the juice segment comes from less-than-25%-fruit cat- egories, and consumers are switch- ing from traditional orange and apple flavours to new variations and exotic fruit flavours, as well as innovations such as smoothies. Bottled water continues to lead soft drinks volume, with 80% (14.5% carbonated) and annual growth of six per cent. Carbon- ated water continues to be supported by traditional markets but consumer pressure regarding sustainability is expected to continue. Alcohol Beer accounts for 78% of total alcoholic beverage volume and 45% by value. Growth has remained below its 10-year average since 2008. All MHT MOLD & HOTRUNNER TECHNOLOGY Dr. Ruben-Rausing-Str. 7 | D-65239 Hochheim/Main Tel. +49 (0) 6146-906-0 | www.mht-ag.de Make the most of your machine - with a high cavitation mold from MHT! For many machine types, we supply the mold with the highest cavitation, thereby enabling optimum preform output. For the Husky HyPET machine, we offer an upgrade set for 33% more preforms, without refitting on the machine! • 60 cavities for Netstal PETline 2000 • 96 cavities for Husky HyPET 300, • 112 cavities for KraussMaffei 350 Engineering made in Germany 128 for HyPET 400 Patent pending: MHT cool MAX ® post mold cooling five megatrends play a role in the beer sector, with M&A activity – largely, Western brewers buying companies in emerging markets. Global beer volume is expected to rise by 2%, to 196 billion litres, with China account- ing for half the increase, followed by Asia and Africa, Beer volumes in established markets are declining, although niche products are perform- ing well. Lager exemplifies bifurcation, with growth highest in the premium and economy segments, although standard lagers remain the largest category. Cider is forecast to trend up by 6% in 2012. Growth will come from all regions except Asia and S America. Malt-based RTDs have synergies with the brewing process and have attracted interest from beer producers. They are expected to grow by around 5% in Europe and N America. Consumption of spirits has seen strong growth in India and China especially. The market in India is an example of a megatrend in action, driven by new consumers with greater disposable income and greater aspira- tions. The premium end is growing fastest of all, and the larger players are growing at the expense of smaller companies. Five ‘megatrends’ in the global beverage market  Volatility and rising commodity costs  Emerging market growth  Bifurcation (divergence)  Strategic sourcing  Convergence across segments Economics and markets:  Future prosperity in growing BRICs markets  Slower soft drinks growth in established markets  Functional drinks slowing in developed markets - but growth in emerging markets  Volatility in fruit drinks  Recovery in bottled water  Beer: potential in China, Asia and Africa  Growth in ciders and RTDs  ‘Premiumisation’  Foreign exchange volatility impacting on competitiveness * This article.is based on Rabobanks report ‘Best of times, Worst of times - Global Beverage Outlook 2012