PETpla.net Insider 07+08 / 2012

PET bottles 38 PET planet insider Vol. 13 No. 07+08/12 www.petpla.net Beverages Handling-friendly fish sauce The Thailand-based company Squid- brand is packing 700ml high quality fish sauce in a transparent, waisted PET bottle complete with recesses for easier handling plus additional reinforcing grooves under the sleeve label. The bottle is sealed by means of a snap-on hinged lid with tamper-proof guarantee. Before opening the bottle for the first time, a sleeve label pulled over the closure as well as a guar- antee strip need to be removed. www.squidbrand.com Infused fruit The new Nestlé Vera Beltè with Infused Fruit is intended to meet the constantly growing consumers demand for natural and preservative/colouring-free bever- ages. Beltè uses a natural process which allows the fruit infusion of lemon and peach to deliver their flavour to the iced tea. The packaging solution had to convey the brand idea and values in a 1.5l bottle, which would be instantly recognisable on shop shelves. The concept proposed by PET Engineering is a tall and slender bottle with a square section, which distin- guishes it from the conventional design of short bottles with round sections. The label is simply attached to the wide grip area, allowing a constant physical contact between the brand and the consumer. The stylised tea leaves on the shoulder and the lower part of the bottle are designed to give graphical continuity to the spirit of the brand. www.petengineering.com “Green” award for organic vodka The launch of Gaia Organic Vodka, which is packaged in PET bottles, was declared to be the Best Green Launch by The Drinks Business magazine in London, 2012. Pramia’s Gaia Organic Vodka is bottled in a satin white, pearlescent PET bottle and produced in Finland’s first carbon emission-free manufacturing facility. The company produces its own PET bottles in- house. www.pramia.fi