PETpla.net Insider 09 / 2012

BOTTLES 45 PET planet insider Vol. 13 No. 09/12 www.petpla.net New shape bottle The Austrian company, Vöslauer Mineralwasser AG, showcased a special version of its 1l PET bottle for sparkling mineral water in a promotional campaign timed to coincide with a fashion fair. The unusual shape, light blue tinted bottle sports an all-round paper label which is printed so as to resemble a belt. Featured as a closure is an easy to hold tamper- proof screw cap that makes for easy opening. www.voeslauer.com Special edition drinks The drinks industry is constantly developing and producing new variations on the theme of taste in what are sometimes compositions featuring an exotic appeal. These beverages, which are marketed as limited or special editions and subject to restric- tions in terms of time or quan- tity are calculated to awaken the curiosity of the consumers and entice them to buy. Cur- rent examples of this are the well-known 1.5l PET bottle from Volvic in lime and coco- nut flavour and the Pfanner Ice Tea with strawberry and vanilla flavour in the waisted, 1.5l PET bottle with the shrink sleeve label stretched over the top half of the bottle and sporting coordinating printing. www.pfanner.com  www.volvic.de Sports drink To support a balanced diet, per- formance sportsmen and –women need additional protein. Under the brand name of “Champs Sportsline“, Aktivkost GmbH of Hamburg are marketing a chocolate flavoured high protein drink with a 55g milk protein content. The product is intended to promote physical regeneration after sport. The fat- and gluten-free product is packaged in a waisted PET bottle with a 500ml content. A shrink-wrap sleeve label and a blue screw cap round off the presentation at the POS. www.champ-sportsline.de “Functional“ drink Packaged in a 500ml PET bottle are 500ml of “ganicwater” - a low- calorie soft drink – available in plum flavour, with additional vitamins and health-promoting additives such as Aloe Vera and Taiga Root. The bottle containing the slightly tinted prod- uct features a paper body label, a transparent screw cap with tamper- proof seal, reinforcing grooves and an embossed seal incorporating the brand logo. www.ganicwater.com