PETpla.net Insider 10 / 2012

TRADE SHOW PREVIEW 45 PET planet insider Vol. 13 No. 10/12 krones FlexiFruit – doses fruit chunks as if they’re hand-picked. www.krones.com Brau Beviale 2012 Nürnberg, 13 – 15 November Hall 7A, Stand 206 Trends in beverage concepts At this year’s Brau Beviale, Wild is presenting bever- age concepts with the focus on product ideas that empha- sise naturalness. The highlights are beer mix drinks and malt-based soft drinks. According to Wild, the current trend goes toward unfiltered varieties that contain juice and feature a natural image. Products based on wheat beer and non-alcoholic options are also growing in popu- larity. Soft drinks that contain malt also give breweries and manufacturers of non-alcoholic beverages a way to expand their reach among consumers and appeal to new target groups. These slightly tart “brewed” citrus sodas are not too sweet; they are non-alcoholic and provide a good alternative to classic soft drinks and standard beer mix drinks. Altering the malt content in the beverage yields a wide range of different product options. A traditional (non- alcoholic) German drink known as a “Fassbrause” (Kegbrew) is yet another way to expand the target group and win over both younger trend-oriented consumers as well as more women. These non-alcoholic products are based on natural ingredients, and they are cur- rently undergoing a large-scale renaissance. International favourites, especially in the Middle East, include varie- ties with a clearly defined malt note. Visitors can also learn more about new concepts for non- alcoholic soft drinks. Among other things, the company will present its new citrus-soda concepts featuring the inno- vative flavour of pomelo, as well as “energising” soft drinks based on guarana or maté. Wild’s concepts for soft drinks with a blend of fruit and mint also reflect the company’s activities in the field of natural mint flavours. Stevia, the no- calorie sweetener from natural source, can be used in all of these beverage categories. Consumer interest in stevia- sweetened products is grow- ing stronger and stronger. Wild can also create low- or no-calories drinks. To improve the flavour profile of the sweet- ness the company uses its Taste Optimisation Technology. It also enhances the mouth- feel in the finished stevia- sweetened product, masking bitter offnotes. Stevia can be blended with Fruit Up, Wild’s natural fruit extract. www.wild.de Fassbrause, the German traditional drink, is in high demand among consumers – no matter whether lemon, elderberry or pink grapefruit. Source: WILD Wild Hall 1 | Booth 119