PETpla.net Insider 11 / 2012

REGIONAL MARKET REPORTS 10 PET planet insider Vol. 13 No. 11/12 www.petpla.net China The finalizing part of our Regional market report on China is dedicated to the interviews with Krones, Sipa, Wahaha and Bericap. Krones Machinery and Trading (Taicang): “We had and still have the right product at the right time: PET know-how, in particular aseptic know-how“. We met: Christian Blatt, General Manager Heinz Hennek, Technical & Business Director Lei Lei, Officer China/ Creations / Corporate Communi- cations The organisational structure of Krones in Taicang is fundamentally different from the familiar pattern of a branch enterprise, as well as and in particular from competitive branches in China. This has to do with strategy which has been defined as follows: The sale of Krones’ products for China is con- trolled from Germany via branch offices in Shanghai, Beijing, Hong Kong and Cheddong. (Project and sales activities carried out locally, but controlled from overseas). Responsibility for customers and customer care, for incom- ing orders and planning lies with the central sales office in Germany. by Wolfgang von Schroeter Machine manufacture – machines are core of entire systems - is carried out at the parent plant in Neutraubling, in direct proximity to Development and Design. Technical innovations are immediately incorporated into the goods supplied. At the same time – according to Krones – this ensures that new technologies are protected from being ripped off straight away and copied– at least to some extent. Thereafter tasks and duties of Krones in Taicang are at starting point. Here – in Taicang, approx. 30 km from Shanghai – is where Krones’ business is brought to a conclusion and this goes some way towards explaining the F.l.t.r. Heinz Hennek, Wolfgang von Schroeter, Christian Blatt Regional market reports China Part 4