PETpla.net Insider 11 / 2012

REGIONAL MARKET REPORTS 15 Bericap (Kunshan) “Expansion is also a protective measure: we need to grow at least as much as our market grows.” We met: Edward Lee Kuan Hua, Marketing & Sales Director Albert Tan, Sales Manager/ Speciality And briefly; Michael Chen, Managing Director Edward Lee Kuan Hua, Marketing & Sales Director Bericap (Kunshan) Bericap – despite producing caps and closures from PM plastics material – are part of the PET family, and were therefore invited to participate in the PET regional research. In response to our question “Is the trend towards busi- ness migrating from the converters to the brand owners and fillers continuing as regards the manufacture of caps and closures as well?”, Edward Lee, Marketing and Sales Direc- tor, answered: “Yes. We are also noticing the trend. But we are also noticing that brand owners often run into difficul- ties. My own view is: They should leave injection moulding caps and closures to the specialist, since it is not their core business. They are made welcome when they come back to Bericap. Many do indeed reverse their decision.” Edward Lee is born and educated in Taiwan. He gradu- ated in food technology, and joined Bericap in 2005. He is part of a team of three directors under Managing Director Michael Chen. We travel for nigh on two hours through the customary chaos of the traffic in Shanghai to Kunshan, one of the numerous industrial areas where premises, logistics and infrastructure aplenty are on offer and industry makes use of this by building ultra-modern offices and production locations. This is where Bericap has established itself – with its Chinese head office and production facility. Kun- shan is the Chinese location, one of Bericap’s 22 global closure manufacturing sites in a total of 20 countries.