PETpla.net Insider 01+02 / 2013

EDITOUR REPORTS 17 PET planet insider Vol. 14 No. 01+02/13 www.petpla.net Deka relies on PET The premises occupied by the Deka brewery in Veliky Novgorod, approximately 180km south west of St. Peters- burg, extend over an area of around 5ha. The company is the biggest among Russian manufacturers of kvass and today employs around 700 people. The company’s history and its future were discussed at a meeting with Mr Dmi- triy Pinchukov and Mr Igor Jasnogorodsky. Readers may not be too familiar with this extremely popular, traditional beverage. The basic ingredient of kvass is rye bread which is fermented to produce a virtually non-alcoholic drink; for centuries kvass, often brewed at home and flavoured with fresh fruit, was regarded as a summer treat not only in Russia but throughout Eastern Europe, from Lithuania and Latvia, across to Kazakhstan and Armenia, and even as far as China. Kvass vendors were a common sight on virtually every street corner in most cities in these regions. Founded in 1878 the brewery, together with a number of other manufacturers, was originally intended to service consumer demand for kvass and beer throughout the urban hinter- land of Beliky Novgorod or as dictated by the then predomi- nantly state-directed economy. After the collapse of the Soviet Union the company essentially fell apart, but in the beginning of 1990s it was privatised and in 2004 after new owners took over it was resuscitated following a large-scale reconstruction phase and modernisation of the facilities. From that time, the floodgates were opened to the manufacture of kvass on We feel steel. Always with quality from the start. S+BI GROUP www.dew-stahl.com Plastic mould steels. We use them every day: PET bottles, caps, plastic packaging and other plastic parts. But scarcely anybody is aware that these products are manufactured in a tool or a mould made of specialty steel. Our plastic mould steels are easy-to- machine, corrosion-resistant, clean and wear-resistant – depending on what is required of them during use. That guaran- tees long tool service life, high productivity and efficiency. Which steel do you need? friendly residents - we not only get a parking space but also a dish of fresh cucumbers. One item on our programme is an inter- esting meeting with the consulting firm and conference organiser Inventra/Creon in Moscow City. From here our journey takes us on to Alfatechform in Klimovsk, a producer of preforms and closures together with cleaning materials and care products. The stretches of road are long, there are traffic jams everywhere but we have no choice but to push on because the programme for the following day includes meetings with the Europlast Group and our next appointment is right on the other side of Moscow. The pain of trying to negotiate the clogged streets is practically never-ending, but by the evening we find ourselves at Europlast, our starting point for tomorrow’s visit to the Plarus recycling section and afterwards Europlast itself. But, even after these interesting meetings, the day is not over by a long chalk...