PETpla.net Insider 01+02 / 2013

EDITOURS REPORTS 18 PET planet insider Vol. 14 No. 01+02/13 www.petpla.net a grand scale. The initial changeover to PET bottles took place in 2004 on a Comac line and this is still in use today. Starting in 2008, the bottling unit was extended by two modern KHS lines and these are used for bottling the com- pany’s own “Nikola“ brand as well as others. Deka’s kvass brewery boasted the lion’s share of the market in 2011. In addition to kvass, Deka also produces CSDs, small quantities of beer and mineral water plus, in its other guise as a retailer, carrying out bottling activities alongside its own products for a few private labels, one of which is Pepsi. In total, the company offers a selection of ten different flavour products covering 20 brand names. In percentage terms, kvass, with 75%, accounts for the larg- est share of production at Deka, followed by 24% beer and less than 1% mineral water, exclusively for the regional market. The company’s target group as far as kvass is con- cerned is the European part of Russia together with parts of Siberia and Europe. In addition, there are also export contracts with the USA and Germany for people of Russian extraction living in these countries who cannot bear to be parted from their favourite beverage. Kvass is regarded as a reasonably priced mass production product; price is therefore decisive for the consumer. The fact that the beverage is not suscep- tible to external influences is a point in its favour, so that there are no barriers to the use of standard preforms in the manufacturing process. In total, Deka is actually filling around 36,000bph at the moment. The preforms for the operation are supplied by Retal, APG, Alpla and Europlast (PCO 1881 neck finish and PCO 1810), plus closures from Bericap. Looking to the future, Deka’s vision is to promote the attractions of kvass far beyond the borders of Russia, and to transform this traditional Russian beverage into a world- wide best seller. www.deka.com.ru July 9, 2012 Inventra/Creon Energy We met: Nika Asatiani, Deputy General Director Sandjar Turgunov, Vice President / General Director Anna Dautova, Plastics Department (Inventra) Director F.l.t.r.: Nika Asatiani, Sandjar Turgunov, Kay Krüger and Anna Dautova A seed bed for new ideas The story of Inventra as an independent company begins in 2012. The company emerged from the former plastics division of the Moscow consulting firm, Creon Energy. Founded in 2003, Creon is a consultancy company and source of ideas for oil & gas, petrochemicals, chemi- cals and related industries of the Russian Federation and CIS countries. As Vice President Mr Sandjar Turgunov tells us, one of its main strengths, in addition to its corporate advisory function, lies in organising the necessary platforms to enable information sharing. Thus, for a number of years now, the company has been organising specialist confer- ences, workshops and forums on plastics-related topics in different sectors, bringing decision makers and experts from the sector together. The lion’s share, in terms of both cycles and participants, is currently as regards matters relating to PET, followed by events in conjunction with auto- motive applications and, more recently, fibres. In order to ensure an early evaluation of trends, it is of enormous importance that announcements relating to ideas and information on modifications should be pre- sented promptly by specialist personnel and duly relayed, something which is an important component of the concept for the organisation of Creon’s events, says Turgunov. In addition to classical presentations by well-known compa- nies, joint intensive discussions and networking take place here. As regards the PET sector, this is where both PET and preform producers come together alongside major bot- tling companies, tool and machine manufacturers and the press. Of course, this also represents one way of achiev- ing automatic generation of follow-up customers for Creon. In matters of strategic consultancy, Creon‘s input as far as industry is concerned is based on many years’ experience on the part of its founder, Dr. Fares Kilzie, who has been building up close relationships within the Russian markets ever since the 1990s. Tuning into and adding to this fund of expertise on an ongoing basis is, today, keeping a team of around 50 employees busy in Moscow. As for the PET sector, which, shortly after the establish- ment of Creon as a company, followed with a focus on the topics of PE, PP and PC, Inventra today draws up market analyses and provides strategic help for companies that are undergoing further development or which, for example, are basically keen to implement new investments. “Many companies”, say Turgunov and Anna Dautova, Director of Inventra’s Plastics arm, “are still focused in the main on the quantity produced, regardless of development and innova- tions in the marketplace. Here, too, Inventra offers con- sultancy services and encourages companies to become more innovative and modern. nventra compiles valid data for the plastics market from its own research facility and in close cooperation with the various sectors and the most important Russian players. www.creonenergy.ru