PETpla.net Insider 03 / 2013

BOTTLE MAKING 27 PET planet insider Vol. 14 No. 03/13 www.petpla.net Manjushree Technopak’s range of cosmetic PET packaging solutions A traditional PET package *Based on an article by Vimal Kedia, Managing Director of Manjushree Technopak Visiongain, a British research company that provides analysis of the worldwide telecoms, pharmaceutical, energy, metals and defence indus- tries, has reported that the total value of the global personal care packaging market in 2012 was US$40.99billion, and is estimating it to reach $820 bil- lion by 2016. One of the markets that has seen a significant change in the personal and healthcare packaging industry is India. A particular sector enjoying strong growth in the country is Ayurvedic sundries, based on the traditional medicines of the sub-continent. Manjushree Technopack has been actively working to develop PET packaging solutions with companies in the personal care and healthcare segment. The company has recently launched PET bottles for Himalaya Drug Company’s foaming Neem Face- wash brand. The bottles are of non- standard neck diameter and weight and come in compact sizes, which are intended to make it easier to carry them around. The two versions - 50ml and 150ml – are fitted with pumps that convert the liquid into foam. Manjushree recently helped G.D.Pharmaceuticals to re-launch their global Boroline brand, with a move from metal tubes to smaller, plastic pots. The brand’s 50-year his- tory meant that the conversion had to be executed with particular care and took place only after extensive R&D and market research. Manjushree has also worked with GD on other products, including Suthol Antiseptic Liquid and Eleen Hair Oil. The design project for these bottles included the requirement to make the bottles very user-friendly: their primary market is in domestic settings. Visual brand identification was maintained with the dimple-topped PET bottle. Ayurvedic products in PET Manjushree’s range of PET bot- tles extends from 14mm to 43mm and from 5ml up to 500ml. It has a strong market presence in aromatic oils, mini facewash packs, hotel and travel packs, as well as other applications. Its work with the Ayurvedic segment in Kerala is instrumental in the changeo- ver of packaging in the sector – which has not happened over around three ynight. The Ayurvedic community came round only after the major player in the industry started replacing glass with PET, an exercise that took nearly three years. During this time, there was continuous research and shelf study undertaken by Manjushree Technopack, along with raw material manufacturers and a number of cli- ents. The conversion project has nei- ther received nor discovered reports of any health hazards as a result of the use of PET in Ayurveda. Ayurvedic preparations naturally feature acidic activity, a characteristic that has caused PET bottles that have spent a long time on shelves to buckle on occasion. Manjushree undertook a redesign and developed bottles with ribs, with encouraging results. Among Manjushree’s Ayurvedic cus- tomers are prominent companies such as Kottakkal Arya Vaida Sala, Vaid- yaratnam Oushadhasala, The Phar- maceuticals Corporation (I.M) Kerala Ltd., Arya Vaidya Pharmacy (Coim- batore) Ltd., Nagarjuna Herbal Prod- ucts, Pankajakasthuri Herbal Products and Santhigiri Ayurveda. PET jars and bottles are now the fastest-growing packaging products in Ayurveda and cater for a range of applications, from bottles for oil preparation, arishtams and kashayams to jars for leham preparations and pain balms. www.manjushreeindia.com Manjushree Technopak, supplier of PET preforms and containers, has been actively working with compa- nies in India’s growing Ayur- vedic Health and Personal Care Sundries segment to increase the range of prod- ucts now packaged in PET. PET container’s for Himalaya Drug com- pany’s facewash brand H E A L T H & B E A U T Y C A R E P A C K A G I N G The re-launched Boroline brand of G.D.Pharmaceuticals in a PET jar