PETpla.net Insider 03 / 2013

LABELLING 33 PET planet insider Vol. 14 No. 03/13 www.petpla.net in the face of mass production, the personalised concept is bound to gain ground. “Today’s generation is defined more by the iPhone and Facebook than the car. We are the generation of the touchscreen. The reason Amazon has been so successful is that they know the individual preferences of their customers and they tailor their offer accordingly. They are the bridge linking product to consumer. Whole- sale or retail – it is now irrelevant. So similarly, what if the beverages manu- facturers were able to personalise individual beverages and bottles? You don’t have to be a genius to see the value added that would result – the customer could order their personal- ised beverages direct from the bottler, cutting out the “middle men” – the distributors and retailers.” As far as this year is concerned, Till is planning four plants up to a maximum of 12.000bph. ”In my team we have 4 service engineers who are able to help out at the customer’s premises in the field. In extreme cases, it may happen that all four engineers are at the customer’s premises at the same time. I don’t want initially to sell more machines that our engineers can safely service and support. The beverages industry is an extremely demanding environ- ment and my aim would be to offer the same level of availability and reli- ability as labelling machines“, says Till. In the coming year they envis- age selling eight machines, which will also include the first carousel plants. Till’s aim is not just to sell his modules directly, but he hopes to persuade OEMs to integrate them into their own equipment. www.till-tech.com BERICAP the plastic closure company committed to your success www.bericap.com Research and Development Developing closure solutions to meet your specific requirements Mould Technology A detailed understanding of mould design with in-house mould making facilities in Hungary and Germany Global Presence Local production in 21 strategically located factories. An on-going strategy of stregthening our global presence Capping Technology and Know-How Special advice on capping technology with on-going technical support Innovation and Flexibility Our broad range of plastic closures is the basis for generating new innovation. Our expertise covers aseptic, hot fill, barrier, anti-counter- feiting TE-systems, consumer convenience and child resistance The first proto- type, still a closely guarded secret, will be unveiled by Volker Till at drinktec. to stand at it any more or feed in new labels every 10min. The engineers have designed the print stations in modular format. So if one station is not doing what it ought to be doing on a carousel, it is simply removed and replaced by a different one. The pro- cess takes a maximum of 10min. The repair of the faulty printing unit is then carried out once the plant has been started up again. When you look at the printed bottle, ink is a considerable improve- ment on a label. In a full cost calcu- lation, 1,000 bottles in a “no label look” cost for the same batch amount around €40, in “sleeve” format they cost some €25 and, in the ink version, just €10 per thousand.But Volker Till would not be Volker Till if he were only to see the topic from a technical and commercial viewpoint. He is a vision- ary who firmly believes that, even Volker Till amongst the printed bottles. Two- dimensional printing can also be carried out along with optional motifs to add that extra “touch of class”. And all this starting from a quantity of just one right up to infinity.