PETpla.net Insider 04/ 2013

EDITOUR REPORTS 12 PET planet insider Vol. 14 No. 04/13 www.petpla.net Time stands still in Kamenka. And from a long subsequent discussion we learn more about the Russian beer and PET market, and why Kamenka is one of the few breweries in the region that does not use any chemicals or preserva- tives during the brewing process. After Kamenka we pass over to Lipetsk, the flourishing Russian city of 500,000 people living mainly from the heavy industry and one steel plant employing 35,000 people alone. Because of this, air quality is an issue in Lipetsk as we learn from Vladimir Trofimov of Rosinka company and one reason why they put a special focus on cleanliness in production which in turn is realized by a high degree of automation. After that, we are getting a new appointment on a very short notice at Lipetsk Pivo, the manufacturer of the unique 30l beer keg made of PET. The company is located directly next to Rosinka and the 182 different drinks of Lipetsk Pivo get water from the same underground spring. Lipetsk was the last station of the Russian part of the Go to Brau Beviale Tour. We had several very interest- ing discussions and learned a lot about the Russian PET market and its specific characteristics. However, it is time to pass over to the Ukraine. Russia After taking over the Editourmobil, we continue the Go to Brau Beviale Tour as the second team. We drive from Jekaterinburg all the way into Ukraine. The first stop after Yekaterinburg is Ufa, the once booming Soviet industrial city, which is a great distance of 480km away. This city is getting a new modern touch, end- less new buildings and can be proud to have already the third highest density of retailers in all Russia. Here, on the company ground of a former Russian scientific research company, we visit the Bering company and learn more about PET bottles used for cosmetic products and the popular Lalinka beauty brand. After a friendly discussion and a factory tour we receive a message from the Kamenka Brewery inviting us to visit their company to speak about PET and enjoy the “virgin nature” over there. We are pleased to confirm and head toward Kamenka town. Here we witness how the beer is brewed since more than 40 years in the Kamenka fac- tory: coal-fired heating supply for the brewing process, unique manual PET converting and hand-filled bottles. by Michael Maruschke Part 4 From Yekaterinburg to Ukraine Nuremberg Nizhny Novgorod Kazan Perm Yekaterinburg Chelyabinsk Yaroslavskaya Moscow Ufa Samara Saratov Volgograd Rostov-on-Don Dnipropetrovsk Kiev Warsaw Novgorod Saint Petersburg Gatchina Fryazino Kamenka Lipetsk Zaporishsha Mykolaiv Kharkiv Chernihiv Kalinovka Lübeck