PETpla.net Insider 05 / 2013

BOTTLES 41 PET planet insider Vol. 14 No. 05/13 www.petpla.net Vitasnella restyled When Ferrarelle acquired Vitasnella, its fellow Italian water brand, the company decided that the brand’s packaging needed to be reconsidered and updated. Although well-estab- lished it was not perceived as being in line with the style of advertising campaigns. The brief for the restyling was to create an updated image that would use aesthetic and iconographic codes to portray the brand’s promise and also to improve the performances and ergonom- ics of the packaging. The intention was to pull the image into line with its 25-45 sporty and health-conscious consumers’ perception of quality. P.E.T. Engineering was commissioned to undertake the restyling. The new package has a shape that is described as “tapered and harmonious”, resulting from a change to the proportions of the upper and lower parts of the bottle. The complex decoration of the previous version has been removed and a graphic “garnish” has been inserted, which starts from the shoulder and flows across the bottle’s main structure. It is intended to symbolize the flow of water into the body but it also performs a structural function, in strengthening the grip area. The light-weighting of the bottle and the modification of its handling are asserted to make it more ergonomic and easier to use. www.petengineering.com Shaped bottle for still waters The French company Celtic La Source is selling a 1l bottle of natural still mineral water, brand name “Celtic“ via its own home retail trade out- lets. The product, which incor- porates the suffix “Prestige“ as part of its name, is specially designed for special occa- sions and is therefore bot- tled in a PET bottle moulded into a particular shape. The slightly waisted bottle fea- tures a narrow neck area and grooves that are reminiscent of high quality crystal glasses. A tamper-evident screw cap made from plastic serves as a closure. www.eauceltic.com