PETpla.net Insider 06 / 2013

EDITOURS REPORTS 14 PET planet insider Vol. 14 No. 06/13 www.petpla.net As the market for juice declined, Pepsico took over Sandora, adding iced tea filling on a Procomac installation, in addition to the standard CSD portfolio on two KHS instal- lations. This new (at least for the Ukraine) taste won over consumers. Egorenko therefore switched one aseptic line over completely from juice to iced tea, leaving the other to carry on supplying the juice market. Iced tea production is now around 35 million litres. Andrey Makovyenko, Head of Production (left), and Waldemar Schmitke discussing packaging details With iced tea, Egorenko has discovered a way to keep the company on an even keel in the short term but he also has a medium term strategy. “We have to make it clear to the consumers that our juices are completely natural with- out any chemical additives. Juices are healthy!” As a result he has extensive marketing campaigns running to get the message through to the consumer. “We need to be open and reassure consumers that we are not hiding anything from them“, continues the Director. Mr Egorenko was keen to stress that he is always happy to take students and other groups round the plant so that he can show them everything. There is also his long term plan. Sandora is launching itself in the baby food market. “As manufacturers of baby foods, consumers will place more trust in us than if we are simply a producer of fruit juices. And once you have grown up with Sandora, from the baby stage and continuing through childhood, we hope that as an adult, you will remain loyal to the brand. “ says Egorenko. This strategy calls for new investments in beakers and glass equipment. A common feature of all his strategies is his apprecia- tion of the importance of customer service. His maxim is “We need to listen to the customer, listen to what he wants and not force our products on the consumer!“ www.sandora.ua September 7, 2012 PET Technologies Chernihiv Ukraine We met: Aleksandr Suvorov, Proprietor Maxim Poliansky, Commercial Director Proprietor Aleksandr Suvorov( left) with his Head of Sales, Maxim Poliansky European standards and Austrian know-how Hidden behind ancient walls we discover a high-tech company that develops and builds, in accordance with European standards and Austrian know-how, stretch blow moulding machines for PET applications. For over ten years now, PET Technologies has been marketing semi- automatic stretch blow moulding machines and selling fully automated systems, in addition, for the past four years it has also been introducing new line of machines with output standard 1,500bph from one mould cavity. Capacity today is six stretch blow moulding machines a month, 100 blow moulds for their own stretch blow mould- ing machines as well as third party products. As regards fully automatic operation, the customer can choose from three models with capacities ranging from 3,000 to 6,000 PET containers per hour with a container volume of up to 2l. A special model with a capacity of 1,600 PET containers per hour for volumes of up to 10l is also part of the range. With the development of its special model, PET Tech- nologies has targeted the special requirement of the Ukrainian market for 5-10 litre capacity drinking water bot- tles. The background to this is the poor supply of drinking water in the South of the country. Customers who value a simple operation and who need only relatively small capacities have the choice of three semi-automatic stretch blow moulding machines capable of up to 800 PET containers per hour. The 500 machines on the market are characterised by their simplicity of opera- tion.