PETpla.net Insider 07+08 / 2013

EDITOUR REPORTS 33 PET planet insider Vol. 14 No. 07+08/13 www.petpla.net This year’s roadshow, in collaboration with drinktec/ PETpoint, took us to the distant lands of South America. After the PETplanet Team’s successful tour to Russia, Ukraine and Poland, we began planning our most ambi- tious undertaking so far: nothing less than a detailed exam- ination of the South American PET market. Of course we are not on our own in this endeavour. We have the whole- hearted help and support of numerous industry colleagues both here in Europe and over in South America. Above all, we have the backing and encouragement of our friends at drinktec, arguably the world’s leading beverages exhibition. Before us lay a gruelling expedition, our biggest tour yet. The route would take the PETplanet teams from the start point in Peru, across Bolivia, Chile, Argentina and Uruguay and finally to Brazil. As with our previous tours in 2012, we are using three Editourmobil teams for the different sections of this daunting journey, some 13,000km in total length, and including the breathtaking landscapes of the Andes, 4,000m above sea level. The first stage of the adventure was to ship the Edi- tourmobil to Montevideo, and from there drive to Lima, the actual start of the tour. The first team, consisting of Alex- ander Büchler and Rolf Sinkovec, interviewed companies in Peru and Bolivia and drove the vehicle to Chile. Here, in Santiago de Chile, team two, consisting of Kay Krüger Go with the flow Tour 2013 on drinktec and Shiraz el Goudi, took over the reins but immediately found themselves forced to book the vehicle into a garage, where, as would become apparent later, the Editourmobil was destined to remain for quite some considerable time. During the first section of the tour, the fine sand of the Atacama Desert had damaged the gears of the Editourmo- bil, and this had meant that the itinerary had to be rapidly revised. Thus it was that Kay and Shiraz were obliged to fly to their appointments whilst the vehicle was being repaired, and this considerably reduced the number of companies they were able to visit. However they managed to cover Argentina and Uruguay. Subsequently, once the vehicle had been successfully repaired, the final and longest section of the tour could begin, taking the Editourmobil and team three through Brazil. The team consisted of Waldemar Schmitke and Flo- rian Roscheck. In the course of the 14 weeks, from mid-February to the Feiplas Fair in late May, we visited numerous players in the beverages sector, some large, others exploiting niche markets. In this issue we give you a preliminary overview of the companies involved and the interviews in chronological sequence of visits. For more information visit: www.drinktec.petpla.net PETplanet visits bottlers, processors and recyclers in South America - Peru, Bolivia, Chile, Argentina, Uruguay and Brazil Lima Santiago La Paz Buenos Aires Montevideo Progresso São José dos Pinhais Sao Paulo Rio de Janeiro Lindóia Santa Cruz Sucre Quilmes Pilar Jaú Concepción Santa Fe Barueri Jundiai Sorocaba Amparoa Limeira South America by Kay Krüger Part1