PETpla.net Insider 09 / 2013

EDITOUR REPORTS 15 PET planet insider Vol. 14 No. 09/13 www.petpla.net as bottle to bottle material. Depending on the source, two thirds to three quarters of all soft drinks in Peru and Bolivia are bottled in PET. The remainder goes into glass. Cans are only of any significance as far as the beer segment is concerned. We have visited recyclers, preform producers, suppliers and bottlers in both countries on your behalf. A special per- sonal highlight was a visit to the Surena brewery, located at the dizzying altitude of 3,300m above sea level! These reports will certainly be something for you to look forward to! Soft drinks Bolivia and Peru Market Sizes | Historic | Softdrinks in mn litres Mio. litres 2007 2008 2009 2010 2011 2012 Off-trade Vol. 422.4 472.3 509.3 556.4 620.6 673.7 On-trade Vol. 138.2 153.6 164.6 179.8 199.1 219.9 Off-trade Vol. 1,593.4 1,867.1 1,982.6 2,176.0 2,328.7 2,477.8 On-trade Vol. 252.9 269.8 283.9 298.4 314.0 330.9  =Bolivia  =Peru © Euromonitor International Blog Summary Peru/Bolivia We are back on the road. Our Edi- tourmobil spent from Christmas right up to the beginning of February in the belly of a ship before reaching South America. Rolf and I are the first team on this huge tour. After a long flight, we took over the vehicle in Lima. Our part of the tour starts with a meeting at SMI, manufacturer of preforms and bottles in the region, with a market share of 80%. Our next appointment takes us to the Backus brewery, part of the SABMiller group, before head- ing off to La Paz, Bolivia with the Andes in between. The Editourmobil faces the daunting challenge of a 4,600m high pass. Will it make it? I can feel my strength and powers of concentration ebbing away as we pass the 4,000m mark. How good to come down to 3,000m again later, when we could start thinking about where we might park up for the night. At an altitude of between 3,100 to 4,100m above sea level lies La Paz city. Before we reach La Paz itself we have to negotiate the centre of El Alto, where we come to a grind- ing halt, because of a strike organ- ised by the transport union. They have blocked all the roads with huge boulders. So we use Plan B and head off over the fields, bumping our way over unpaved side roads. 360° In the CSD sector Coca Cola is the dominant player. Picture shows the Coca Cola truck winding its way up the pass in the Andes and overtaking our Editourmobil