PETpla.net Insider 09 / 2013

BEVERAGES / INGREDIENTS 62 PET planet insider Vol. 14 No. 09/13 www.petpla.net Nutrient media Döhler offers its customers a very wide range of services e.g. for vali- dating aseptic bottling plants (AVM – Aseptic Validation Medium) and for analysing weak points in the bottling sector (NBB-B- enrichment medium). All nutrient media are easy to use and achieve fast and reliable results. A matter of good taste The department of Sensory and Consumer Science, headed by Olaf Biedekarken, is an important part of the Döhler enterprise and undertakes consumer tests and sensory services on behalf of the foodstuffs and bever- ages sector. The study of products from a sensory perspective is an essential feature in ensuring the sus- tained market success of consumer goods. Döhler Sensory & Consumer Science SCS has extensive propri- etary resources at its disposal:  Consumer panel (n=2,000, avail- able for focus groups, studio tests and online surveys)  Pool of around 100 experts with training in matters relating to sen- sory perception  Premises for conducting extensive consumer surveys (up to n=300)  Resources for the programming and administration of online studies (Sawtooth SSI Web)  Database with results from more than 250 consumer studies with acceptance data relating to approx. 1,100 concepts and products. With the help of these resources the Döhler Sensory & Consumer Science Team carries out numer- ous projects on behalf of customers both at home and abroad as part of its focus on innovative developments and benchmark studies. One impor- tant factor in product development CCT Creative Competence Technology GmbH Idsteiner Strasse 74 . D-65527 Niedernhausen, Germany r.steinmetz@cct-systems.com www.cct-systems.com PET Molds Closure Molds Developments PET Systems Closure Systems ComPETCap ® Designs Design and Patents CCTSystems ® BPF for CSD (carbonated soft drinks) current design CCT design 6,26g 4,32g CCTSystems ® 3025 for still water 3,92g 3,05g current design CCT design CCTSystems ® 38-2-3S for non CSD, Milk or Juice 4,38g 3,83g current design CCT design CCTSystems ® 1810 for CSD (carbonated soft drinks) current design CCT design 5,05g 4,10g at the drinktec in Munich (Sept. 16-20), booth B3/414 at the K in Düsseldorf (Oct. 16-23), booth 1/1A40 is, according to Olaf Biedekarken, a grasp and an understanding of con- sumer behaviour. Typically, 70% of newly introduced products flop and as a result tests of this nature are gain- ing in importance. In carrying them out, Döhler makes use of a full range of methods and resources - quanti- tative consumer tests, face-to-face interviews, focus group and telephone interviews, in-house tests, online studies and lots more. They have, for example, discovered what it is that persuades consumers to purchase a new product. The decisive factors when it comes to persuading people to buy are: advertising, recommenda- tion, brand name, label, tastings, and packaging. Some key criteria on the likelihood of the customer purchasing again are taste, effect – for example, in the case of energy drinks and practical handling (convenience). A new tool at Döhler, which has been developed for malt beverages, is ‘sensory emotional profiling’ as it is called. By means of this tool certain concepts relating to the taste of the beverage are applied with a view to identifying something that, despite the fact that it has been tasted, cannot be given a specific name. To meet regional taste prefer- ences, all products for the local mar- kets are developed locally. The company is passing on the wealth of experience acquired by Döhler Sensory & Consumer Science in the form of tailor-made customer seminars and sensory training courses. PETplanet is invited to join such a Training Course experience acquired by Döhler Sensory & Consumer Sci- ence in the form of tailor-made cus- tomer seminars and sensory training courses and will be reporting on it. Döhler has a pool of around 100 experts with training in matters relating to sensory perception.