PETpla.net Insider 09 / 2013

BEVERAGES / INGREDIENTS 64 PET planet insider Vol. 14 No. 09/13 www.petpla.net Change as a constant – focusing on health The global beverage markets The markets in beverages are subject to constant change, consumers are always yearning for new taste trends and varieties. For the industry, this development has led to a high demand for diversification of product lines and new products. drinktec 2013 is presenting the current developments, plus the latest technologies in the highly-automated production and packaging sector. Soft drinks are the leading growth category in the global beverage market, as shown by studies carried out by the market research institute Canadean. Energy drinks and iced teas are expanding strongly, with high growth rates forecast for ready- to-drink teas in particular. The trend is for high-quality tea concepts with a less sweet, authentic tea flavour. Milk-based drinks are also experienc- ing positive growth worldwide, and the global market volume of malt drinks has increased noticeably. However rising prices in raw materials for juice concentrates are having an adverse effect on soft drinks containing fruit. Fruit juice and energy drinks The fruit juice market appears to be split in two: while Asia, South America and North Africa are record- ing strong growth rates, consumer requirement for juices seems to be