PETpla.net Insider 10 / 2013

EDITOURS REPORTS 20 PET planet insider Vol. 14 No. 10/13 www.petpla.net Waste is dumped on the street, in gardens or in dumps. The cartoneros earn themselves a little cash by collect- ing and sorting it. Around 1/5th of the waste is plastics and most of it tends to be PET bottles. As we discovered, the municipal and provincial authorities only came to appreciate some two years or so ago that they needed to March 13,.2013 Embosur We met: David Fierro Salazar, General Manager Rodrigo Gutiérrez López, Commercial Director Sergio R. Valenzuela, Controller One of Embosur’s CSD best sellers: the Iguazú Cola The Buenos Aires obelisk erected in 1936 on the Plaza de la República 360° Interviews in Chile:  Embosur (by Kay Barton)  Plasco (by Florian Roscheck) Interviews in Argentina:  Refres Now (by Kay Barton)  Bericap (by Kay Barton)  Reciclar (By Kay Barton)  Andina Empaques (By Kay Barton)  Quilmes (by Kay Barton)  Estambul (by Florian Roscheck)  Druetta (by Florian Roscheck) do something about recycling, although nobody here is venturing to make any precise time estimates. Without the cartoneros the situation would probably be even worse, as towns and cities are absolutely dependent on these waste pickers. B-brands with quality Embosur, a company with around 50 employees, has, since its foundation in 2004, maintained its corporate head office in the Coronel Industrial Park in Concepción, approximately 500km south of Santiago. The history of this small bottling plant is in essence derived from two factors, namely, a logical consequence of further devel- opment as well as a bold approach and a dash of flair. The idea of Embosur came to Managing Director David Fierro Salazar for the first time in 2003. Before Embosur came about he had also been Managing Direc- tor of the supermarket supplier “Cadesur“. He made use of that year to make all the preparations necessary for starting the business. For its part, Cadesur was estab- lished in 1989 and subsequently continued until 2009 parallel to Embosur before Mr Fierro Salazar finally closed the operation down. Using his experience in retail with Cadesur, Fierro Salazar, together with local bever- ages producers, developed his first proprietary beverage under the brand name of Primeros. This was in 2002. Subsequently, in 2003, he decided that he wanted to concentrate on producing his own beverages. Fierro Salazar used that year to put in place the infrastructure for his idea. The Chilean market, according to Sergio