PETpla.net Insider 10 / 2013

EDITOUR REPORTS 21 PET planet insider Vol. 14 No. 10/13 Valenzuela González, had already experienced the advent of PET way back in the 90s thanks to Coca-Cola. The level of acceptance of and adjustment to the PET bottle on the part of consumers has been correspond- ingly high – PET represents the most widespread form of packaging in the non-alcoholic drinks sector and it was this that finally triggered Embosur’s decision. In 2004 the first Sipa SBM line came on stream in combination with filling equipment from Feijoo Argentina and a wrapping unit from Tecmi. In 2009 the company invested US$ 3,5 million in expanding its infrastructure and this led to the inaugu- ration of a second produc- tion line. Buying in various ingredients and sweeten- ers which are refined for the various applications based on the company’s own formulas has meant that Primeros has cur- rently seven different taste options available to it in the shape of CSD plus water and four kinds of juice. In addition to these there are other different CSDs such as the Iguazú series, isotonic drinks and, in the third party brands sector, the energy drink ‘Mr Big’. Overall Embosur’s bot- tling activities comprise five different size bottles - 0.5l, 1l, 1.5l, 2 and 3l. The water used in the produc- tion process is located on the company’s premises at a depth of 6-8m. Eight pumps are used to convey natural spring water from its source into the plant. A further spring at a depth of around 30m is also avail- able as a fallback option. At present the company supplies an annual output of around 60 million litres inside Chile where it holds a 3% share of the market. Of this 84% is proprietary and 11% third party brand bottling. Two bottlers, who represent the primary competition, have a similar output. At a secondary level and with something like half the production output there are four other small competitors. Embo- sur’s core target group is chiefly discount chains, including Walmart and Unimarc, as well as smaller retail traders. The company uses the preform suppliers Amcor, Syphon, San Miguel and Cristalpet in Argentina and Peru. The preform sizes vary, depending on the appli- cation, from 22g / 24g for 0.5l, 21g for 1l, 44g for 1.5l, 48g / 50g for 2l and 58g for 3l bottles, all with neck finish PCO 1816. The closures come from Sinea, a company in Chile, as well as from CSI Closures.