PETpla.net Insider 11 / 2013

EDITOUR REPORTS 10 PET planet insider Vol. 14 No. 11/13 www.petpla.net In the last issue of PETplanet insider 10/13 we turned our attention to the Chilean and Argentin- ian PET market. In this issue we now come to the second part of the Argentine Tour. On this leg of the tour we interviewed:  Coca-Cola preform and bottles manufacturer Andina Empaques (by Kay Barton),  Argentina’s largest beer bottler Quilmes (by Kay Barton),  mineral water bottler Estambul (by Florian Roscheck)  mineral water bottler Druetta (by Florian Roscheck) March 22, 2013 Andina Empaques Argentina S.A. We met: Daniel Caridi, General Manager Guillermo Semcoff, Production Manager Bottles exclusively for Coca-Cola Preform and bottles manufacturer Andina Empaques, headquartered in Buenos Aires, is the first company to have launched its future-orientated PET bottle on the Argentine market at the beginning of the 1980s with a view to supplanting the glass bottle that had until then been ubiquitous. The necessary impetus and support were provided by Coca-Cola, who were keen to move into the CSD market with what was, in those days, new packag- ing. Andina Empaques is part of the Chilean Andina Group who bottle for Coca-Cola in plants in Argentina, Brazil and Paraguay. The Andina Group first entered the Argentinian market in the early 1990s as a Coca Cola bottler. Subse- quently they also acquired Andina Empaques Argentina. General Manager Daniel Caridi in front of the wrapping unit for the finished bottles General Manager Daniel Caridi and Guillermo Sem- coff, the manager responsible for the production side, have been with the company since 1999; they are both Argentini- ans. The strategy of the Andina Group is to install nationals at management level so as to ensure maximum sensitivity in handling matters calling for an understanding of local perceptions and ways of thinking. Since they arrived at Andina Empaques, or so we learn in the discussion, one or two things have happened. The company managed to ride out the storm in the crisis year of 2001, when it narrowly avoided being sold. The PET processor has even managed to successfully resist other effects of the world economic situation. “Admittedly, we have ourselves been surprised, over and over again, at the positive developments at times when these were not to be expected“, muses Caridi, smil- Lima Santiago La Paz Buenos Aires Montevideo Progresso São José dos Pinhais São Paulo Rio de Janeiro Lindóia Santa Cruz Sucre Quilmes Pilar Jaú Concepción Santa Fe Barueri Jundiai Sorocaba Amparoa Limeira Argentina Part 2