PETpla.net Insider 11 / 2013

EDITOUR REPORTS 15 April 23, 2013 Druetta We met: Andrés D. Druetta, CEO Success with limited resources With just 23 employees Druetta, based in Venado Tuerto, Argentina, produces a total of 1.2 million bottles of mineral water per year, both still and carbonated, as well as soft drinks for the local market. The political situation can make financing of new machinery difficult, but the company is con- stantly keeping ahead of the game by means of special certifications and by adapting its products to the latest stand- ards. This enables Druetta to excel at a regional level. As I set foot on the prem- ises occupied by Druetta in Venado Tuerto, a town of 70,000 inhabitants in the Argentinian Federal State of Santa Fe, I can hardly get through for the crowds of schoolchildren milling around. Andrés Druetta, CEO of the company, briefly extends a personal welcome to the school class before shep- herding me into his office. “For us, regionalised market- ing is very important. We always give the schoolchil- dren a couple of bottles of Rocio, our mineral water, to take home with them. In this way we may well acquire many families as customers. In addition, we also advertise in newspapers, on the radio and on television”. Since Dru- etta was established 82 years ago by Mr Druetta’s grand- father, the firm has made a name for itself in the region. “14 of our employees have been taken on to distribute our products here in Venado Tuerto and in the surrounding villages“. The remaining nine members of staff work in the company’s production facility. 60% of the water bottled here is still and 20% carbonated, plus the soft drinks. The bot- tling plant, which is 15 years old, was sourced from an Argentinian manufacturer four hours away by car in Buenos Aires. The plant can fill 3,000 bottles per hour. “We are cur- rently achieving around 1.2 million bottles a year“, explains Andrés Druetta. For some 20 years he has also been selling his prod- ucts in PET bottles. “Today 80% of all the bottles that leave our warehouse are made from PET. As we bottle both glass and PET bottles on a single machine, we always need to schedule a retooling time of three hours for changing over from one material to the other. Nevertheless, chang- ing over from glass to PET has been worthwhile as far as we are concerned because it has enabled us to service a totally different market”. The PET bottles in sizes ranging PROVEN COST SAVINGS PERFORMANCE moldmasters.com Mold-Mastersand theMold-Masters logoare trademarksofMold-Masters (2007) Limited. ©2013Mold-Masters (2007) Limited.All rights reserved. Rely on our global support network for fast service and parts. North America 1-800-387-2483 | Europe 49 (0) 7221 5099-0 Asia 86 512 86162882 ALWAYS INNOVATING. + More efficient use of platen real estate increases the cavitation for a given machine size: s 72 vs. 48 Cavity with a 38mm finish in a 300T s 96 vs. 72 Cavity with a 28mm finish in a 300T s 128 vs. 96 Cavity with a 28mm finish in a 400T + Proprietary iFLOW and iCOOL technology reduces cycle times while improving balance, lowering injection pressure and increasing dimensional repeatability + Tooling solutions to revitalize, recapitalize and rev up existing systems Get 50% more output from the same machine 96-CAVITY MICRO PITCH MOLD FOR 300T MACHINES Visit us at Hall 1 / A39 Contact us today at: mpeteurope@moldmasters.com PET planet insider Vol. 14 No. 11/13