PETpla.net Insider 11 / 2013

BEVERAGES / INGREDIENTS 33 PET planet insider Vol. 14 No. 11/13 www.petpla.net The plastic closure company committed to your success BERI CAP Technology Research and Development Mould Technology | Global Presence Capping Technology and Know-How Innovation and Flexibility www.bericap.com Wild became a shareholder in Amazon Flavors, a leading manu- facturer of natural flavours, extracts, emulsions and compounds for Brazil’s highly attractive beverage market. With this positioning, we have established a production facil- ity and expanded its development base in this important growth market. India is another of the world’s larg- est growth markets. In June, Wild Mumbai moved into a facility featur- ing a lab for beverage applications in an up-and-coming part of the city. At its mint manufacturing site at Tarapur in the Indian state of Maharashtra, Wild has also expanded its presence. It invested in a production unit and a lab for fruit flavours. In addition, the company is also currently investing in the city-state of Singapore, where the company opened its first sales office in December 2012. It will serve as the hub for the ASEAN region, the Asso- ciation of Southeast Asian nations. In the upcoming years, Wild is planning to continue expanding its activities in ASEAN countries. What are the new business areas that you as an ingredients company are looking to enter? Interesting new business areas for Wild are for instance the mint and the juice business. Since acquiring the A.M. Todd Group in 2011, a supplier of natural mint flavourings and other mint ingredients, we have expanded our portfolio to include different kinds of mint oils and flavourings. These mint products are suitable for numer- ous beverages, both as a single ingre- dient and in combination with fruit flavourings. They can also be used in food applications such as chew- ing gum, chocolate products or hard caramels. Thanks to the acquisition of Car- gill’s juice business in 2012, we have also extended our competence in the juice segment. The business includes fruit-juice concentrates as well as customised juice blends, not-from- concentrate juices, fruit purées and compounds for beverages with high fruit content. The Wild juice portfolio also includes fruit juice concentrates that are certified with the “Rainforest Alliance” seal. Manufacturers who select these certified Wild products for their beverages not only contribute to environmental protection, they can also use it to make a brand statement in their marketing strategy. www.wildflavors.com